US Economic Backbone

We hear it on TV almost every day.  We read it in the papers.  Small businesses are job creators.  Latest Office of Advocacy funded data and research shows that small businesses represent 99.7 % of all firms, they create more than half of the private non-farm gross domestic product, and they create 60 to 80 percent of the net new jobs.  It’s pretty obvious according to what we’re told that small business is vital to the United States, and, by extension, the world.

Underserved Businesses

Here’s the interesting observation that Smart Company Growth owner Karl Walinskas made.  Who is the primary target of every major consulting firm in 2010?  You guessed it, Big Business!  How do you know?  Take a look at the Recruiting industry and the consulting industry job postings on most major job boards—“Must have large company experience, Fortune 500 preferred.”  What’s worse, in 2010, during the “worst economy since the Great Depression” (somebody big said that in a political campaign), what outfit is doing the lion’s share of the hiring?  Can’t fool you, it’s the Federal Government.  OK, there are also a lot of businesses hiring that are vying to sell to said Federal Government.  Interestingly enough, the predominant types of work being done by these firms are IT projects, implementing new Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), or some other major, global undertaking.

Now if you’ve read this far, you know the answer to the next one.  Who is getting the shaft with restrictive legislation, higher taxes, and competition erupting from all over the planet?  Small business is, that’s who.  Just how are small businesses today expected to compete and survive if not thrive ten years into the 21st Century?

Well, there is good news.  That 99.7% figure earlier didn’t happen by accident.  Small business adjusts to economic changes like a cheetah does to a new herd of gazelles, as long as they stay light enough, fast enough, and hungry enough.

Consolidation of Resources

Now there are plenty of businesses and firms, much like this one, that cater to small businesses.  Lot’s of web designers, lawyers, accountants—all providing a part of what small business may need.  The challenge for you as a small business person is that it tends to be a fragmented market out there.  You need to know exactly what you want and then have the project management resources to research, negotiate and source to a variety of different firms and service providers.

What if there was an easier way?

Looking at the two sides of the equation, sparking sales and containing costs, Smart Company Growth was designed to address small B2B business needs in order to creatively kick start dormant sales by developing business in ways many companies hadn’t considered or, at least, aren’t comfortable with, and to keep a sharp eye on the bottom line.  As long as that directive drove the business, services could be added or removed according to the needs of customers.

How would we do that?  By developing a cache of unique services that provided the benefits in online marketing and SEO (search engine optimization) for small businesses in an affordable and tremendously impactful way.

Over time the focus has narrowed to those businesses that, by their very nature, don’t have tangible products to demonstrate and price compare for their customers.  These companies’ primary currency is trust–getting a professional job done at the highest value to the customer.  Lawyers, consultants, accountants, engineers, and many others in the high-value professional service industries have a few things in common:

  • They need to establish trust rapidly to even be considered for work,
  • Their services are intellectual, not physical, and the worst part,
  • Most of their websites look EXACTLY the same as their competitors

We have developed services in video marketing and LinkedIn for professionals that literally get leads and referrals coming at you, break down the trust barrier and increase the initial interaction time on your website when you aren’t around in order to start business relationships.

Quick Value

It is a fact that many things small businesses need are strategic and process related.  That means that the impact of these changes, when properly executed, are global, far reaching, and sometimes game changing.   The flip side of that, the down side, is that strategic change tends to be difficult to measure and take time to see results, at least the time of a few business cycles, whatever those may be.

Smart Company Growth had to have quick value solutions, simple in nature, that would deliver near instant financial results to clients’ bottom lines.  Initially, our ability to build brokerage services to finance capital equipment, opening up operational expansion potential while preserving vital cash flows for customers was built into company offerings to produce these rapid results.  The Video Interviews and LinkedIn services also yield incredibly rapid results.