The Project Manager’s Most Important Quality

After two decades plus in industry and holding titles from salesperson to Veep and all points in between, I’ve been in charge of a project or 20. Yup, I’ve organized crews on the back of a diner placemat and produced MS Project Gannt charts as big as a middle-school blackboard just like you may have.  I have come to realize that there are many characteristics to getting stuff done and done right, on time and on budget, yet there is really only one that will keep you sane in the process. Read More…

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Your Small Business and the Bubble Economy: Strategies for Success

Unless you’ve been living under a rock and playing poker with salamanders you are aware that the American economy, indeed the world economy, is in a state of uncertainty, to say the least.  There are some signs of recovery, but there is convincing evidence that since 2008, nearly all fiscal recovery has come from massive governmental money printing, and that spells trouble long term with a capital T.  Here are 8 key strategies for you as a small business owner or entrepreneur to consider in the next 12-24 months. Read More…

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Social Bookmarking Technology: Guerrilla Social Media for Small Business

social bookmarking, pinterest, reddit, digg, delicious, stumble uponMobile apps and social media are the two terms dominating the landscape of digital marketing these days .  Social media advertising as measured by dollars spent is growing by leaps and bounds while other forms of marketing are seeing less and less greenbacks.  We all know Facebook, Twitter, and LinkedIn are the big men on the social media campus, but what are the up and coming tools that, in a very splintered way, will be a big part of 2012? Read More…

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On-Site SEO or Off-Site SEO–What Should Your Business Be Doing to Get Noticed?

The Hatfields ceased battling the McCoys nearly a century ago, King Kong didn’t really mix it up with Godzilla , and the war between on-site and off-site SEO has not left so many bodies in the field that they cannot co-exist.  The truth is, on-site SEO and off-site SEO are forever linked, joined at the hip, and you cannot have one without the other.  However, search engine results this year are pointing to an overall champ in terms of importance and SEO page rank.  Check it out! Read More…

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LinkedIn Easy PickUps: What Your Dad Warned You About

This one goes out to the fellas (anyone really).  Remember as a young buck growing up the advice old Dad used to give you?  If you were lucky enough (really?) to get the dating advice, you know that one of his pearls went something like this..

“Watch out son, for the ladies who don’t play hard to get and are too easy to [pick up, date, fill in your own father phrase].  They’re usually trouble and will cost you in the end.”

When it comes to social media, the easy pick up has its share of baggage too.  It can spell trouble, cost you more, or at a minimum have dwindling value.  Look no further than the white collar professional’s best networking friend, LinkedIn. Read More…

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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Digital Product Marketing: 5 More Strategies to Promote Internet Sales

Part 2 of a 2 part series

digital product marketing, ebook promotionIn part 1 I provided some of the requirements to promoting a digital product online. If you didn’t take those steps, revisit Promoting Your Digital Products: 5 Best Practices for Content Creators to benefit from low or no-cost methods of getting your product visible. Now that the fundamentals are out of the way, here are 5 more techniques to not only get seen, but convert prospects to revenue. Read More…

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Promoting Your Digital Products: 5 Best Practices for Content Creators

Part 1 of a 2 part series

digital product promotion, digital content marketingThe realm of cheaper and cheaper software, hardware and computing memory has given hundreds of millions of people the potential to write and self-publish books, produce videos, music and spoken word audio. If you have anything at all to say, there is a good chance that you can manage to get it down in a tangible enough layout to sell, and if it is good content, there is a market for it. But what are successful ways to steer customers with open wallets to it with the billions of competing digital products out there? This two-part series will present you 10 methods to get the word out and the revenue in. Read More…

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Make Your Homepage Pop: 8 Steps to Lowering Bounce Rate and Increasing Conversions

Everyone who has a business website wants to dominate the Google rankings and get to number one, at least above the fold during search returns.  Fantastic!  They buy Adwords to drive traffic fast for a few bucks (sometimes more than a few) and get the analytics humming.

Problem:  Then people come to a weak homepage and bounce off in a few seconds.  No conversions, no money, you lose.

Small Business SEO is great to talk about, but not as easy to do to generate the results you want, and that either means inbound inquiries that you can now develop (think consulting here) or buyers that deliver cash in exchange for what you’re selling.  We call those conversions. Read More…

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Small Business Cash: 3 Ways to Serve the King

For entrepreneurs starting a new business and seasoned veterans alike, sales feed the business, but sales without cash flow is like bread without water.  Sooner or later the business will dry out and die.  It’s cash that feeds the internal organs of the business that make it go.  Managing your business finances is one of the most important aspects of running a business.  It may be why you spend a boatload of time keeping track of your cash flow, balance, and income statements.  When managing your business finances, cash flow is a paramount metric, especially for start-ups.  Managing your finances will never be easy, but you may be able to make it easier on yourself. Read More…

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