Cloud Computing for Small Business: Is It Right for You?

cloud computing, business cloud computingCompanies are switching away from traditional IT departments in vast numbers. Instead, many of these small and medium-sized businesses are transferring the management of their computer systems and networks to the cloud. Cloud service providers can take care of everything from running your network to providing your employees with the highest-quality software available.

However, cloud computing is not right for all businesses and you should put careful thought into the matter before making a drastic change in your tech policy. Here are a few things to consider when deciding whether or not cloud computing is right for your business: Read More…

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The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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Big Data Tactics to Maximize Small Business Profit

Big Data, Analytics, Sales data analyticsThe old approach to sales had you pitching to everyone that fogged a mirror. It’s ineffective and annoying. It also kills your morale. How many times can you get the phone slammed down on you before you feel like the floor of a taxi cab? Sure, you’ve grown thick skin, so you don’t mind it quite as much. Still, there must be a better way to spend your time. After all, what’s the profit on a sale you almost make? Smart use of Big Data helps business owners make better decisions and improve the bottom line. Read More…

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How to Start Blogging and Positioning Your Business

business blog, start a blogBlogs have helped virtually unknown companies and individuals establish credibility and even become considered “experts” in their fields.  I recommend “blogging” to all of my small business clients.  First, it provides a platform to discuss topics, ideas, tips, news and interesting tidbits pertaining to your business.  Second, the articles can be linked through e-newsletters and Social Media, providing quality content for both mediums.  Third, implemented correctly, blogging can be a great marketing tool and help establish credibility for you, your employees and your business.  Don’t have a blog? Here are some ways to get started. Read More…

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How to Use Technology to Improve Workforce Management

Workforce Management, Workforce Management technologyOne of the most important areas of running a company regardless of its size is workforce management. You may not have consciously made the decision to undertake this task, but it is almost certain that you have done so without even realizing it! Thanks to the latest in technological advances, it is now easier than ever before to handle this part of your day to day operations. Read More…

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3 Top Small Business Habits to Thrive

business habits for success, success habitsBusinesses don’t run themselves. You have to take measured steps to keep the money flowing into your bank account. You already have a website up and running, all the gadgets and gizmos installed on your site to take payments from customers, and all you need now is something to guarantee your survival in the jungle that is the Internet. Users are getting smarter by the minute. The glitz and glam of social media is starting to wear thin. What you need are habits and strategies that are timeless. Read More…

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5 Ways to Handle Complaining Customers When They’re Wrong

Customer complaints, handling customer complaintsLet’s face it, when it comes to dealing with clients, we all know that customer is king. However, that doesn’t mean that we should compromise when they’re wrong. We should be reasonable in complying with their demands and at the same time, be able to provide them with service and information that is useful to them.

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Why Use a Virtual Office for My Small Business?

virtual office space, virtual office

For most small businesses, watching the monthly finances is a crucial part of staying afloat. Oftentimes, one of the largest expenses that a new company will face each month is the rent on their office lease. If you are operating a small business, it may pay off to examine the other options out there as opposed to leasing traditional space. Today, one of the most popular options for some small businesses is renting a virtual office. Read More…

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Content Marketing 101 for Small Business

 content marketing, thought leadershipYou’re building a business foundation with a great product or service and a killer support team.  You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing.  Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now.  It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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