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5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Financing Your Startup: Four Cash Strategies for Entrepreneurs

Startup Cash, Startup FinancingWhen planning how to finance your startup, several options will make the list, and each is laced with a risk versus reward challenge.  How you finance your startup will depend on several factors such as business partners, cash on hand and collateral.  When financing a business it is important to measure that risk for each option.  Here are four ways to finance your startup and find entrepreneurial cash. Read More…

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Link Popularity: 5 Top Tools to Assess How Good You Are

The business of search engine optimization happens to be tough. However, there are several survival kits, which can help you in playing safe in this tough world. Link building is considered as the most important element of SEO. It deals with linking two or more sites together simply to attract good amount of traffic and make the site popular among the target audience. If you know how to use these tools, you could end up getting some of the best outcomes for your website through good organic search rankings. In order to carry out this task effectively, you have several good online tools, which can help you in carrying out this task along with giving you the popularity of these sites. Read More…

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Five Myths About Using Factoring to Raise Business Cash

Whether your business is in a cash crunch, you need funds for expansion or you simply want to get paid for your goods and services sooner rather than later, factoring, or invoice financing, can be a viable method of receiving much-needed funds. By selling the invoices that have payments due, you can access cash immediately and reduce the stress of having to wait for your customers to pay.  Factoring does come with some common misconceptions or myths.  Let’s take a look at each to discover if factoring makes sense for your business. Read More…

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Social Customer Service: 5 Tips to Get in the Game

social media customer service, social customer servicePreviously viewed exclusively as a marketing tool, social media is quickly emerging as a popular channel for customer service. Whether you know it or not, instant-gratification obsessed customers have likely already contacted you for support via Twitter, Facebook and other platforms. The question is what do you risk by not responding?  Read More…

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Pinpoint Marketing for Entrepreneurs

I bet your entrepreneurial company has come up with the best idea since the iPod, and you’re ready to take your place next to Gates, Jobs and Ellison on the Mount Rushmore of creativity.  Trouble is, your inventive tree will fall in a forest with no one around to hear it without a cleverly organized and astutely managed marketing strategy. Even in today’s fast paced market, nothing moves on its own and coming up with that terrific mouse trap won’t impact the world, your neighborhood, or even generate you any cash if it isn’t successfully promoted in the public domain. Read More…

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5 Technologies for Stellar Social Customer Service

A recent VentureBeat report found that while 62 percent of consumers use Twitter, Facebook and other channels to broadcast service complaints, and yet a vast majority of those messages never receive a response. This can turn into serious losses for your company, particularly if particularly negative comments are left unaddressed.  So how can you capitalize on today’s technology to deliver superior customer service? Read More…

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4 Ways to Get Out of Credit Card Debt

Managing finance is not any easy job. Most people do not possess the knack for money management, and end up spending more than their budget. Credit card holders especially fall into debt easily when they exhibit such behavior. Debt can be devastating and must be avoided at all costs.

But if you have come under credit card debt, you need effective and practical debt relief advice. Read More…

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Control Your Brand Conversation or Be a Part of It

your online brand, brand hijackThe domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. Read More…

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Is Your Business Breaking Trust Contracts?

Be it business, family or relationship, trust is one of the basic building blocks that can either make or break your growth. When it comes to business practices, trust is an unspoken ethical practice that helps a buyer to make subliminal decisions.

So how are you doing on the unspoken Trust Contracts that you sign? Read More…

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