3 Apps to Download Before Your Next Business Trip

mobile apps, travel appsFor small business owners, there’s nothing like taking a business trip to try to acquire new clients. It’s exciting and nerve wracking at the same time. As you fly to your destination, you have high hopes about how much more your business is going to grow. You’re flying because an opportunity is on the horizon, and many more are probably on their way. Read More…

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Employment Laws Every Small Business Owner Should Know

It seems silly to state, but the number of implemented laws in the U.S. at both the state and federal levels is far beyond what any human being could know.  Laws that affect businesses alone are far beyond what any law enforcement, business owner, or consumer could know.  However, there are some that every business owner should be aware of and adhere to in order to prevent committing illegal business practices.  Here you’ll find 4 of those laws and how to comply: Read More…

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The Steady Progression Of DID Numbers

By Patricia H. Valtierra

One phone service that is rising in popularity today is known as DID (Direct Inward Dialing) numbers. Both business owners and individuals are choosing to use these numbers for a variety of reasons each day. With the acquisition of these numbers, a company or person is given a set of their own trunk numbers. This will save you money because you have no need to hire additional employees to take care of your telephone calls.

So what can DID numbers do for you? Read More…

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Cybercrime and Your Business: 5 Strategies to Protect Yourself

Cybercrime, data theft, data securityWith small business relying more and more on the Web to remain competitive in today’s global marketplace, they are becoming much more vulnerable to various forms of cybercrime activity.  This means you!  Cybercrime can have major impact on your business if you lack the technological infrastructure and staffing resources to ward off and fully recover from cybercrime episodes. You may even unwittingly foster such attacks by using unsecured computers that can easily be compromised by savvy hackers.

So how do you protect yourself? Read More…

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Graphic Design For Effectiveness, Not Aesthetics: 10 Expert Lessons

It might possibly surprise you to find direct mail design is possibly even more crucial than the text of your ad, when it comes to getting responses.  Why?  Because unless someone actually responds to your advertisements, you don’t make a cent.  Any direct response ad or other promotional piece cannot be responded to until the people in your target market in fact read it.  Even worse, your graphic presentation might give the unintended wrong impression about your business, so take heed.  Don’t be an empty marketing suit. Read More…

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Small Business Marketing Strategy: Four Corners of Success

small business marketing strategyYour small business strategy is based squarely on the foundation of your marketing system; and if you don’t have a marketing system and you’re not working on developing one, then you have no small business strategy.  Full stop. Read More…

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Surviving a Competitive Price War: 5 Best Practices

In the business world, the prices of commodities often change. This usually stems from the unstable market forces as a result of the recent recession slump. The increasing pressure to keep sales high forces business owners to slash their prices in an effort to recoup their losses. This is what instigates price wars.

Price wars generally start as firms are fighting for a larger market share in a declining market. Some firms become so desperate that they initiate aggressive growth strategies. These firms believe that by driving their competitors out of business, they will be able to assert themselves in a dominant position in the market and dictate the prices. In theory, this is one way to get a larger piece of the market pie however, more often than not, they forget to think about how their competitors will respond. There are generally two actions you can take: to respond or to ignore it. The best way to survive a price war is to avoid it; however, there are times when you have to take certain measures to defend your business. So how exactly can you do this? Read More…

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