Target Your Audience: 3 Ways to Win at Speaking in Public
This post is written for paid professional speakers but the tips below apply just as well to business presentations.
I’d bet that you could be a pretty good speaker. You may even be one now. Say your prayers, practice every day, and repeat motivational self-talk and you’ll get a standing-O every time you speak before a group, right? Wrong! The days of giving the same talk to audiences repeatedly and getting laudatory reviews are gone for all but the celebrity orator. You and I, business presenter or professional speaker, will have to do what every other businessperson is learning the hard way to do in the global economy—customize. That’s right, each talk must be specifically tailored to the group you’re speaking to. Read More…


You’re sitting in the audience at a medical practitioners conference. The speaker is droning on about the latest therapy for carpal tunnel syndrome and dumping data on you like you’re a Cray supercomputer. You don’t care because you’ve already tuned out and are drawing pictures of the back of the guy’s head who’s seated in front of you. You laugh at your caricature that makes the part in his hair look like the butt of a rhinoceros. Frustration sets in when his head flops down on the writing surface before him, robbing you of your muse and forcing you to finish the pastel from memory. 


