5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Target Your Content to Target Your Market

targeted content, king content, social contentBeing found by your target market is perhaps the biggest advantage of social media, the fact that one can get access to a huge market of billions only adds to its power. But, the very same thing, ‘numbers’ create one of the biggest social media challenges—unless you create the right kind of content, it can easily get lost, taking all your efforts and investment with it! Read More…

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Graphic Design For Effectiveness, Not Aesthetics: 10 Expert Lessons

It might possibly surprise you to find direct mail design is possibly even more crucial than the text of your ad, when it comes to getting responses.  Why?  Because unless someone actually responds to your advertisements, you don’t make a cent.  Any direct response ad or other promotional piece cannot be responded to until the people in your target market in fact read it.  Even worse, your graphic presentation might give the unintended wrong impression about your business, so take heed.  Don’t be an empty marketing suit. Read More…

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Make Your Homepage Pop: 8 Steps to Lowering Bounce Rate and Increasing Conversions

Everyone who has a business website wants to dominate the Google rankings and get to number one, at least above the fold during search returns.  Fantastic!  They buy Adwords to drive traffic fast for a few bucks (sometimes more than a few) and get the analytics humming.

Problem:  Then people come to a weak homepage and bounce off in a few seconds.  No conversions, no money, you lose.

Small Business SEO is great to talk about, but not as easy to do to generate the results you want, and that either means inbound inquiries that you can now develop (think consulting here) or buyers that deliver cash in exchange for what you’re selling.  We call those conversions. Read More…

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Get Your Cover Letter Noticed: Best Practices

This is a guest post on the Smart Growth Strategies blog for those in career transition.

As you know, there is a huge increase in the amount of unemployment these days with 2 out of 10 people looking for employment, day in and day out. If you are looking for a position, this could be a daunting task that you may not even feel confident with, but it really doesn’t have to be that way if you learn how to get noticed more than others in front of possible employers. The most common way to get your resume noticed and to get more job inquiries is to become an expert at writing a cover letter. Read More…

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Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

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Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

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6 Steps to Spit-Shining Your Professional Resume

Professional Resume Writing need not be left to the thousands of consultants out there who will do it for you.  With a little effort and zero expense, you can improve your professional resume to give yourself a fighting chance in this hyper-competitive job market. Read More…

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Monetizing Your Small Business Blog

This is a guest post to the Smart Blog for Small Business.

Creating and running a blog is not a hard task to accomplish. In addition, driving traffic to your blog is not that difficult either. Blog monetization appears to be the thing that bloggers find difficulty with these days. The intent of this article is to help you find the best ways possible to make money on your blog. Read More…

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Top 3 Facebook Post Submission Tips

This is a guest post on the best use of Facebook to engage followers and motivate action.

Facebook has turned into one of the most rapidly developing social network platforms, plus they are also turning into the center of attention for Internet marketers who are making the most out of the fan pages on that site so they can reach their intended audience. If you want to become successful with Facebook fan pages, the most important thing you need to do to get a lot of fans to notice you is to put together posts that actually have some significance.   Below we’ll be sharing some simple suggestions that you can make use of without delay for coming up with influential posts for Facebook and maximize them. Read More…

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