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Email Writing Refresher for Business Success

No discussion of business communication today would be complete without dealing with the most popular method of trading arguments today—email.  Email has replaced casual conversation as the most common means of exchanging business information, telling jokes, and spreading gossip.  Texting is giving it a run to be sure.  Whether the email you author travels the cyber-path if the Internet, or remains confined to your company intranet (internal network), there are six key things you should know about cyber-letter-writing so you can become truly productive on the job. Read More…

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Business Reports that Demand Attention

Bad business reports don’t attract the reader’s eye, they neither inform nor entertain, and worst of all, they don’t get action.  Don’t let the author of the next bad report in your company be you.

Have you ever been forced to read through a business report that was so boring you had to prick yourself with a pin every two minutes to avoid fading into blissful states of unconsciousness.  Maybe you didn’t stick yourself in time and your head hit the desktop, allowing a bit of drool to seep onto the report.  Guilt immediately sets in because you know that the author worked hard on the thing and that the subject matter is important.  Too bad for that guy, because the other key readers of his report won’t be as sympathetic as you—they’ll just line their birdcages with it.  You silently chuckle and form an evil grin at the thought—bird cage liner—funny stuff.  The grin gets wiped off of your face in an instant when a second thought enters your brain—you have a report due next week to give to the same bunch.  What will you do—WHAT WILL YOU DO?! Read More…

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How to Create the Best Eye-Catching Headlines in Your Marketing Copy

This is a guest post on the Smart Blog for Small Business.

If you’re looking for a simple way to sell your products or services with little initial investment, internet marketing is one method that has made more than a few people rich. An important element of any online marketing campaign is your sales copy or your ad copy that ultimately convinces your prospect to buy or opt-in as your lead. Your first priority when writing any copy is creating a compelling headline. Your readers should learn something interesting and valuable about your product in the headline, so they are compelled to read all your copy. The potential benefits are virtually unlimited when you’re able to write headlines that convert. Read More…

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Proposals that Get the Business: Steps to Better Proposal Writing

If you’re in business, you’re in sales, whether you realize it or not.  Unless all you ever do is hawk dime store widgets by attractively positioning them on shelves, there will come a time in your life where you need to write a business proposal of some kind.  Business proposals are always used to persuade someone to take action on something that you have.  You want to convince a prospect to purchase some system or service, or convince a loan officer to give you money because you think you can invent the cure for cancer, or you want the school district to invest in your innovative approach to developing kids.  Your project proposal writing skills will shorten the distance between effort and paying customers. Read More…

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Submit Your Article: Review of Top Article Marketing Service

Search Engine Marketing via Article Distribution

Many small businesses know that one way to increase the odds for a ton of website traffic is to advertise using Google Adwords campaigns or another similar service.  A less costly, more rewarding albeit more time consuming practice is article marketing.  For short term results, use Adwords.  For long term results, couple it with article marketing.  Why?  Because Google and the Internet never sleeps, and hardly ever destroys content.  Articles of valuable content have a way of lasting forever.  I know.   Some of my stuff has been around more than a decade on the same websites.  I had to contact the site owners to change my tagline becuase I had moved.  The Business Know How forum, formerly of AOL fame, comes to mind.  What I didn’t know back then was how to leverage my content so it would be syndicated everywhere.  I submitted to just a few sites and while that helped, pebble in the ocean folks.  How could I make a splash? Read More…

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How An Article Writing Service Can Add to Website Traffic

This is a guest post on the Smart Blog for Small Business.

Now that you’ve got your website ready to go, as a website owner you will eventually come to the startling bottom line that you require one last thing so that you can succeed: web site traffic! Producing a website that doesn’t get any traffic is just like creating an expensive billboard and, as opposed to positioning it alongside an active highway, you hide it within your cellar where no person can see it. Read More…

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Write to the Top in Business: 7 Steps to Better Business Writing

In the fast-moving environment we live in today, those who leapfrog to the top have great communication skills, and that means better business writing than the competition. You’ve heard the cliché, “the pen is mightier than the sword.” Well, in business, you’d better be able to wield a pen or else you might just fall on your sword. In the Information Age in which we live, it’s a foregone conclusion that your ability to communicate is one of the most critical skills you can master. In business, you’ve got to communicate with clients, employees, suppliers, attorneys, consultants, maybe even legislators. In many cases you can express yourself orally and do just fine; however, you are dead in the water in business if you can’t get your point across in writing. Read More…

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Write to Persuade in Business: Better Business Writing in 5 Easy Steps

One of the best ways to lead, to persuade others to follow, is to master better business writing skills. Business needs to learn the art of persuasion in writing.  Imagine getting to work on a Monday morning after a long weekend.  You had to do your spring cleanup on the yard, pick your sister up at the airport, and to top it all off the baseball game you wanted to watch was blacked out in your area since it was sold out.  You’re looking at a full work week and you want to get off to a good start.  Your in-box is stuffed to the gills, so you begin to wade through it to find what the keepers are.  Someone has written you a letter that begins like this:

“Dear Sir or Madam:  I appreciate the fact that you must have a full business calendar.  If I could have but a few moments…”  This one goes in the circular file as you move on to the next piece of potential trash.

Here’s a question for you.  How would you like the author of that last letter to have been you?  It could be.  Your goal is to make your business writing come alive or, at a minimum, avoid boring him to sleep.  If you have a message, you want it to get read. Read More…

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