Going Vertical: Discovering Target Markets That You Can Succeed In

Vertical markets, going vertical

image courtesy of Feelart @ freedigitalphotos.net

Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles.  You may think I’m talking about a clever way to circumvent new and anticipated gun legislation, but you would be wrong.  Of course, I am referring to targeting markets; more specifically, generalist businesses bringing a focused attack to targeting customers to generate more, deeper and multi-faceted layers of customer relationships and sales revenue.

But how do you succeed in selecting the right target market, or vertical, and early stage execution without total, break-the-bank reinvention of your company? Read More…

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Committing Nicheocide: 3 Signs It’s Time to Kill Your Niche

business niche suicide, nicheocide, dead business niche

image in part by zirconicusso @freedigitalphotos.net

All good business leaders these days know that developing a market niche is critical to growing deep business development roots.  People want to be served by experts, particularly in the consulting or professional service spaces.  If you haven’t made a mark as a thought leader in your specific slice of the market, you’re breathing competitive tailwinds as you lead from behind, and soon you’ll be choking.  Or so says conventional wisdom.  I’m here to tell you that it’s not a one-size-fits-all world, and there are times when, for your own fiscal health, you need to commit Nicheocide and kill your business niche. Read More…

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Developing Your Market Game Changer

 competitive advantage, unique selling proposition, business uniquenessWhen the world is filled with apples, how can your business become an orange?  In the universe of modern business, getting your name out as a recognizable and trusted expert within your industry is the main task facing CEOs, CMOs, and Vice Presidents of Sales or Business Development.  Standing out in a world of sameness means coming up with a true competitive advantage and exploiting it for the favor of your company.  That’s easier said than done, especially in commoditized markets like IT services or 3rd party Logistics, and is one of the most misunderstood aspects of business strategy today.

But what if you could not only stand alone in your industry, but revolutionize it with new product, process or practice that would change the market and set a new standard that others were forced to mimic in order to survive?  That’s creating your market game changer, and it could change your business and your life in ways you never thought possible. Read More…

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Business Speed Dating: The Right Way to Prospect Using LinkedIn

LinkedIn speed dating, LinkedIn prospecting

image courtesy of Grant Cochrane @freedigitalphotos.net

In my conversations with CEOs about white-collar business development, the topic of LinkedIn will invariably arise, with mixed opinions.  Some top executives tell me that their best salespeople use LinkedIn all the time to seek out and forge new relationships that convert into business.  Others think it is another social media waste of time and energy better spent knocking on doors.  So what is the truth?  Can your sales teams use LinkedIn for effective prospecting, and how? Read More…

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The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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How to Start Blogging and Positioning Your Business

business blog, start a blogBlogs have helped virtually unknown companies and individuals establish credibility and even become considered “experts” in their fields.  I recommend “blogging” to all of my small business clients.  First, it provides a platform to discuss topics, ideas, tips, news and interesting tidbits pertaining to your business.  Second, the articles can be linked through e-newsletters and Social Media, providing quality content for both mediums.  Third, implemented correctly, blogging can be a great marketing tool and help establish credibility for you, your employees and your business.  Don’t have a blog? Here are some ways to get started. Read More…

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Facebook Marketing – 4 Ways to Build Your Business

facebook marketingWe all know that Facebook is the primary social networking site in the world. Is your business capitalizing on its massive potential to market to the world?  Read More…

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Content Marketing 101 for Small Business

 content marketing, thought leadershipYou’re building a business foundation with a great product or service and a killer support team.  You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing.  Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now.  It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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5 Content Marketing Tools for Small Business Victory

content marketing, content toolsContent marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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