Content Marketing 101 for Small Business
You’re building a business foundation with a great product or service and a killer support team. You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing. Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now. It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…
If you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty. The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent. Take comfort friends, there are ways to root out and eliminate links that are hurting you online. 
Content marketing is a hot small business strategy. Give value to get value, as in visits to your pages. As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge. Developing quality content for marketing purposes remains a challenge for most of the marketers. 
Being found by your target market is perhaps the biggest advantage of social media, the fact that one can get access to a huge market of billions only adds to its power. But, the very same thing, ‘numbers’ create one of the biggest social media challenges—unless you create the right kind of content, it can easily get lost, taking all your efforts and investment with it! 
The business of search engine optimization happens to be tough. However, there are several survival kits, which can help you in playing safe in this tough world. Link building is considered as the most important element of SEO. It deals with linking two or more sites together simply to attract good amount of traffic and make the site popular among the target audience. If you know how to use these tools, you could end up getting some of the best outcomes for your website through good organic search rankings. In order to carry out this task effectively, you have several good online tools, which can help you in carrying out this task along with giving you the popularity of these sites. 
I bet your entrepreneurial company has come up with the best idea since the iPod, and you’re ready to take your place next to Gates, Jobs and Ellison on the Mount Rushmore of creativity. Trouble is, your inventive tree will fall in a forest with no one around to hear it without a cleverly organized and astutely managed marketing strategy. Even in today’s fast paced market, nothing moves on its own and coming up with that terrific mouse trap won’t impact the world, your neighborhood, or even generate you any cash if it isn’t successfully promoted in the public domain. 
A recent VentureBeat report found that while 62 percent of consumers use Twitter, Facebook and other channels to broadcast service complaints, and yet a vast majority of those messages never receive a response. This can turn into serious losses for your company, particularly if particularly negative comments are left unaddressed. So how can you capitalize on today’s technology to deliver superior customer service? 
The domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. 
Be it business, family or relationship, trust is one of the basic building blocks that can either make or break your growth. When it comes to business practices, trust is an unspoken ethical practice that helps a buyer to make subliminal decisions.
Mobile apps and social media are the two terms dominating the landscape of digital marketing these days . Social media advertising as measured by dollars spent is growing by leaps and bounds while other forms of marketing are seeing less and less greenbacks. We all know Facebook, Twitter, and LinkedIn are the big men on the social media campus, but what are the up and coming tools that, in a very splintered way, will be a big part of 2012? 
