Target Your Content to Target Your Market

targeted content, king content, social contentBeing found by your target market is perhaps the biggest advantage of social media, the fact that one can get access to a huge market of billions only adds to its power. But, the very same thing, ‘numbers’ create one of the biggest social media challenges—unless you create the right kind of content, it can easily get lost, taking all your efforts and investment with it! Read More…

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Link Popularity: 5 Top Tools to Assess How Good You Are

The business of search engine optimization happens to be tough. However, there are several survival kits, which can help you in playing safe in this tough world. Link building is considered as the most important element of SEO. It deals with linking two or more sites together simply to attract good amount of traffic and make the site popular among the target audience. If you know how to use these tools, you could end up getting some of the best outcomes for your website through good organic search rankings. In order to carry out this task effectively, you have several good online tools, which can help you in carrying out this task along with giving you the popularity of these sites. Read More…

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Pinpoint Marketing for Entrepreneurs

I bet your entrepreneurial company has come up with the best idea since the iPod, and you’re ready to take your place next to Gates, Jobs and Ellison on the Mount Rushmore of creativity.  Trouble is, your inventive tree will fall in a forest with no one around to hear it without a cleverly organized and astutely managed marketing strategy. Even in today’s fast paced market, nothing moves on its own and coming up with that terrific mouse trap won’t impact the world, your neighborhood, or even generate you any cash if it isn’t successfully promoted in the public domain. Read More…

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5 Technologies for Stellar Social Customer Service

A recent VentureBeat report found that while 62 percent of consumers use Twitter, Facebook and other channels to broadcast service complaints, and yet a vast majority of those messages never receive a response. This can turn into serious losses for your company, particularly if particularly negative comments are left unaddressed.  So how can you capitalize on today’s technology to deliver superior customer service? Read More…

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Control Your Brand Conversation or Be a Part of It

your online brand, brand hijackThe domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. Read More…

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Is Your Business Breaking Trust Contracts?

Be it business, family or relationship, trust is one of the basic building blocks that can either make or break your growth. When it comes to business practices, trust is an unspoken ethical practice that helps a buyer to make subliminal decisions.

So how are you doing on the unspoken Trust Contracts that you sign? Read More…

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Social Bookmarking Technology: Guerrilla Social Media for Small Business

social bookmarking, pinterest, reddit, digg, delicious, stumble uponMobile apps and social media are the two terms dominating the landscape of digital marketing these days .  Social media advertising as measured by dollars spent is growing by leaps and bounds while other forms of marketing are seeing less and less greenbacks.  We all know Facebook, Twitter, and LinkedIn are the big men on the social media campus, but what are the up and coming tools that, in a very splintered way, will be a big part of 2012? Read More…

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On-Site SEO or Off-Site SEO–What Should Your Business Be Doing to Get Noticed?

The Hatfields ceased battling the McCoys nearly a century ago, King Kong didn’t really mix it up with Godzilla , and the war between on-site and off-site SEO has not left so many bodies in the field that they cannot co-exist.  The truth is, on-site SEO and off-site SEO are forever linked, joined at the hip, and you cannot have one without the other.  However, search engine results this year are pointing to an overall champ in terms of importance and SEO page rank.  Check it out! Read More…

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LinkedIn Easy PickUps: What Your Dad Warned You About

This one goes out to the fellas (anyone really).  Remember as a young buck growing up the advice old Dad used to give you?  If you were lucky enough (really?) to get the dating advice, you know that one of his pearls went something like this..

“Watch out son, for the ladies who don’t play hard to get and are too easy to [pick up, date, fill in your own father phrase].  They’re usually trouble and will cost you in the end.”

When it comes to social media, the easy pick up has its share of baggage too.  It can spell trouble, cost you more, or at a minimum have dwindling value.  Look no further than the white collar professional’s best networking friend, LinkedIn. Read More…

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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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