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Graphic Design For Effectiveness, Not Aesthetics: 10 Expert Lessons

It might possibly surprise you to find direct mail design is possibly even more crucial than the text of your ad, when it comes to getting responses.  Why?  Because unless someone actually responds to your advertisements, you don’t make a cent.  Any direct response ad or other promotional piece cannot be responded to until the people in your target market in fact read it.  Even worse, your graphic presentation might give the unintended wrong impression about your business, so take heed.  Don’t be an empty marketing suit. Read More…

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Digital Product Marketing: 5 More Strategies to Promote Internet Sales

Part 2 of a 2 part series

digital product marketing, ebook promotionIn part 1 I provided some of the requirements to promoting a digital product online. If you didn’t take those steps, revisit Promoting Your Digital Products: 5 Best Practices for Content Creators to benefit from low or no-cost methods of getting your product visible. Now that the fundamentals are out of the way, here are 5 more techniques to not only get seen, but convert prospects to revenue. Read More…

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Promoting Your Digital Products: 5 Best Practices for Content Creators

Part 1 of a 2 part series

digital product promotion, digital content marketingThe realm of cheaper and cheaper software, hardware and computing memory has given hundreds of millions of people the potential to write and self-publish books, produce videos, music and spoken word audio. If you have anything at all to say, there is a good chance that you can manage to get it down in a tangible enough layout to sell, and if it is good content, there is a market for it. But what are successful ways to steer customers with open wallets to it with the billions of competing digital products out there? This two-part series will present you 10 methods to get the word out and the revenue in. Read More…

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Small Business Marketing Strategy: Four Corners of Success

small business marketing strategyYour small business strategy is based squarely on the foundation of your marketing system; and if you don’t have a marketing system and you’re not working on developing one, then you have no small business strategy.  Full stop. Read More…

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Make Your Homepage Pop: 8 Steps to Lowering Bounce Rate and Increasing Conversions

Everyone who has a business website wants to dominate the Google rankings and get to number one, at least above the fold during search returns.  Fantastic!  They buy Adwords to drive traffic fast for a few bucks (sometimes more than a few) and get the analytics humming.

Problem:  Then people come to a weak homepage and bounce off in a few seconds.  No conversions, no money, you lose.

Small Business SEO is great to talk about, but not as easy to do to generate the results you want, and that either means inbound inquiries that you can now develop (think consulting here) or buyers that deliver cash in exchange for what you’re selling.  We call those conversions. Read More…

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Repurposing Content: Leveraging Your Ideas, Copy & Media to Grow Your Business

Content marketing is one critical way that you can expand your online bulls eye on the Internet through your website and social media properties.  If you’ve kept pace with what Google is looking for, you know that it is fresh, meaningful content to provide the best possible results for information seekers.  If you’ve been blogging or using some other kind of media to bring your content to life, you also know how tough it can be to “create” content from thin air.  Writer’s block doesn’t begin to capture the challenge in an online world where business owners need to be producing more great information several times a week if not daily in order to keep relevant.  Keep reading to learn to leverage the great material you do have and repurpose it through packaging, media formats, and outlets to expand your reach and develop more business leads than ever. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

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Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

Read More…

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LinkedIn Headlines – 5 Ways to Do It Right for Business

linkedin headlines, linkedin marketing, linkedin optimizationLinkedIn is an important social media marketing tool for small businesses, yet most people make abundant mistakes on their profile, starting with the Professional LinkedIn Headline.  Learn how to capitalize on this headline for better online visibility and improved pull-through into your profile for business leads, partnership opportunities and sales. Read More…

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