The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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Content Marketing 101 for Small Business

You’re building a business foundation with a great product or service and a killer support team.  You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing.  Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now.  It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Target Your Content to Target Your Market

targeted content, king content, social contentBeing found by your target market is perhaps the biggest advantage of social media, the fact that one can get access to a huge market of billions only adds to its power. But, the very same thing, ‘numbers’ create one of the biggest social media challenges—unless you create the right kind of content, it can easily get lost, taking all your efforts and investment with it! Read More…

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Link Popularity: 5 Top Tools to Assess How Good You Are

The business of search engine optimization happens to be tough. However, there are several survival kits, which can help you in playing safe in this tough world. Link building is considered as the most important element of SEO. It deals with linking two or more sites together simply to attract good amount of traffic and make the site popular among the target audience. If you know how to use these tools, you could end up getting some of the best outcomes for your website through good organic search rankings. In order to carry out this task effectively, you have several good online tools, which can help you in carrying out this task along with giving you the popularity of these sites. Read More…

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5 Technologies for Stellar Social Customer Service

A recent VentureBeat report found that while 62 percent of consumers use Twitter, Facebook and other channels to broadcast service complaints, and yet a vast majority of those messages never receive a response. This can turn into serious losses for your company, particularly if particularly negative comments are left unaddressed.  So how can you capitalize on today’s technology to deliver superior customer service? Read More…

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Control Your Brand Conversation or Be a Part of It

your online brand, brand hijackThe domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. Read More…

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Social Bookmarking Technology: Guerrilla Social Media for Small Business

social bookmarking, pinterest, reddit, digg, delicious, stumble uponMobile apps and social media are the two terms dominating the landscape of digital marketing these days .  Social media advertising as measured by dollars spent is growing by leaps and bounds while other forms of marketing are seeing less and less greenbacks.  We all know Facebook, Twitter, and LinkedIn are the big men on the social media campus, but what are the up and coming tools that, in a very splintered way, will be a big part of 2012? Read More…

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On-Site SEO or Off-Site SEO–What Should Your Business Be Doing to Get Noticed?

The Hatfields ceased battling the McCoys nearly a century ago, King Kong didn’t really mix it up with Godzilla , and the war between on-site and off-site SEO has not left so many bodies in the field that they cannot co-exist.  The truth is, on-site SEO and off-site SEO are forever linked, joined at the hip, and you cannot have one without the other.  However, search engine results this year are pointing to an overall champ in terms of importance and SEO page rank.  Check it out! Read More…

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