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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Make Your Homepage Pop: 8 Steps to Lowering Bounce Rate and Increasing Conversions

Everyone who has a business website wants to dominate the Google rankings and get to number one, at least above the fold during search returns.  Fantastic!  They buy Adwords to drive traffic fast for a few bucks (sometimes more than a few) and get the analytics humming.

Problem:  Then people come to a weak homepage and bounce off in a few seconds.  No conversions, no money, you lose.

Small Business SEO is great to talk about, but not as easy to do to generate the results you want, and that either means inbound inquiries that you can now develop (think consulting here) or buyers that deliver cash in exchange for what you’re selling.  We call those conversions. Read More…

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Repurposing Content: Leveraging Your Ideas, Copy & Media to Grow Your Business

Content marketing is one critical way that you can expand your online bulls eye on the Internet through your website and social media properties.  If you’ve kept pace with what Google is looking for, you know that it is fresh, meaningful content to provide the best possible results for information seekers.  If you’ve been blogging or using some other kind of media to bring your content to life, you also know how tough it can be to “create” content from thin air.  Writer’s block doesn’t begin to capture the challenge in an online world where business owners need to be producing more great information several times a week if not daily in order to keep relevant.  Keep reading to learn to leverage the great material you do have and repurpose it through packaging, media formats, and outlets to expand your reach and develop more business leads than ever. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

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Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

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7 Simple SEO Tips for People Like You

The following Guest Post is a nice 7-Step SEO outline for the average small business person…like you.

search engine optimization, SEO, SEO tipsSEO (search engine optimization) is often painted as something that is extremely difficult, with warnings about messing everything up if it’s done wrong. These are scare tactics in many cases – most people are perfectly capable of handling a little SEO on their own. You just need to be smart about what you’re doing and educate yourself before hand. Here are some great SEO tips to help anyone get started with their new campaign. Read More…

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What Will You Do for $5? Buying & Selling Five Bucks at a Time on Fiverr

In the United States most of us have heard of the Dollar Store or Dollar Tree, where you can get various things like placemats and plastic food containers for $1.  Cost cutting creativity is a critical skill in the current global economy.  In the world of service creativity, let me tell you about a website where people post offers of what they will do for $5.  It’s called Fiverr and it is changing the way worldwide freelance gigs work.  For the average small business person who has some tasks she needs done (think social media) but doesn’t have the time, you might be surprised at what you find. Read More…

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Web Video Hosting Strategy for Small Business: Easy Vs. Control

video hosting, video sharing, small business video hostingVideo Marketing for small business is growing in importance in the media-rich, entertain me culture we now live in.  That much we know.  In order to show your videos on your website, there are a number of things you need to consider for how to serve up your video files, because they tend to get large and load slowly, so using a service in the cloud to host your videos that has mega-capacity and specializing in streaming video is a good idea.  It ultimately comes down to ease of use versus control, with a little bit of quality and user-experience blended in. Read More…

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Anchor Text – SEO Rules for Hyperlinking in Your Text

Inserting hyperlinks in web text has become second nature to most of us who write for the web.  We jump to pages in our websites and share stuff trying to get people to our homepage.  Well, just recently I found out I was accidentally missing the boat on SEO based on how I was hyperlinking in articles, author’s boxes and more.  I had violated the cardinal rule number one for Search Engine Optimization from body copy and keyword optimization.  I failed to optimize my anchor text for SEO.  I felt like an idiot, but no worries, it is completely correctable going forward.  Here’s how to make sure you don’t make the same mistake. Read More…

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