Repurposing Content: Leveraging Your Ideas, Copy & Media to Grow Your Business

Content marketing is one critical way that you can expand your online bulls eye on the Internet through your website and social media properties.  If you’ve kept pace with what Google is looking for, you know that it is fresh, meaningful content to provide the best possible results for information seekers.  If you’ve been blogging or using some other kind of media to bring your content to life, you also know how tough it can be to “create” content from thin air.  Writer’s block doesn’t begin to capture the challenge in an online world where business owners need to be producing more great information several times a week if not daily in order to keep relevant.  Keep reading to learn to leverage the great material you do have and repurpose it through packaging, media formats, and outlets to expand your reach and develop more business leads than ever. Read More…

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Video Marketing–Sizzle or Steak? Depends on the Video Type

video marketing, video content, video length, video qualityIf you’ve been reading my posts on web video and video marketing, you know that there are a lot of factors to consider when using video to promote your website, social media profile, and services at large.  You may have read this post on The Elite 8 about the best types of video promotion for small business.  This post will quickly take a look at the key things relative to video technical quality, video content and video length you need to know. Read More…

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Content Creation for Small Business Web Video

web video content, small business video, video content creationWe small business owners by now have come to realize the power of web video to promote their business and establish higher Google Page Rank (PR) and positioning.  Yet we don’t want to carelessly put trashy videos on our websites, our social media profiles, or our video sites.  Bad video won’t continue to rank high or help your site as much as it could if people are watching it and taking action on it.  This article will cover two main categories of small business video– Promotional and Instructional,  and the kinds of things you want to cover in your content creation for videos, or any other media you are using to communicate with the world. Get your small business videos up, get them watched, and get them producing results! Read More…

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Web Video Hosting Strategy for Small Business: Easy Vs. Control

video hosting, video sharing, small business video hostingVideo Marketing for small business is growing in importance in the media-rich, entertain me culture we now live in.  That much we know.  In order to show your videos on your website, there are a number of things you need to consider for how to serve up your video files, because they tend to get large and load slowly, so using a service in the cloud to host your videos that has mega-capacity and specializing in streaming video is a good idea.  It ultimately comes down to ease of use versus control, with a little bit of quality and user-experience blended in. Read More…

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Web Video Formats: Pros and Cons for Your Video Marketing

web video marketing, video marketing, Youtube video marketingOK, so you’ve decided that getting some web video on your site and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH.  You realize that video marketing is a key part of your overall search engine marketing and social media strategy.  Bully for you!  Now on to the tech stuff.  Video formats can be overwhelming and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan.

So which is best for you? Read More…

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The 8 Best Types of Video Promotion for Small Business

There are umpteen ways to use video for business, ranging from sophisticated, high-priced ad campaign commercials to complex landing page pieces designed to pull someone into a sale.  What are the best types of video for Small Business owners that can be produced economically and published rapidly and generate leads?  Here are the Elite Eight. Read More…

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True Competitive Advantage for Professional Service Firms

business competitive advantage, true competitive advantageWhat defines competitive advantage in the marketplace?

That question has a lot of layers to it, but for service providers engaged in high- value professional services like consulting, tax accounting, financial planning and insurance firms, you can boil it down to a few simple answers.

To understand what true competitive advantage for professional service firms is, let’s first take a look at what it isn’t. Read More…

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YouTube Marketing for Small Business Buzz

All small businesses today require an online presence if they are going to survive on anything but walk in business, and event then, web presence is a defining proof source of the business legitimacy.  Those who want to expand their businesses online also know that video of any kind is generally a good thing for web pages.  It promotes stickiness or longer view time on site, provides value and entertains the viewer if it’s at all good, and is absolutely loved by the search engines online–Google, Yahoo, Bing, and all the niche engines. Read More…

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How Small Business Can Capitalize on Google’s Algorithm Change

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.  I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.  This post is for you. Read More…

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Better Web Video Promotion for Your Small Business

As a small business owner, if you’ve developed a website and have tried to promote it, you are well aware that a static website, affectionately known as online brochureware, not only doesn’t do much to produce leads, interest or sales for your business, it will now actually damage your credibility.  Without change and some take away value, you may be better served not having a homepage.  Content is king–useful, attractive, dynamic content.  Web video for you site is a fantastic way to provide dynamic content for your site and promote your business.  You need to do it the right way so that people will watch it and relate to you once at your URL. Read More…

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