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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Cybercrime and Your Business: 5 Strategies to Protect Yourself

Cybercrime, data theft, data securityWith small business relying more and more on the Web to remain competitive in today’s global marketplace, they are becoming much more vulnerable to various forms of cybercrime activity.  This means you!  Cybercrime can have major impact on your business if you lack the technological infrastructure and staffing resources to ward off and fully recover from cybercrime episodes. You may even unwittingly foster such attacks by using unsecured computers that can easily be compromised by savvy hackers.

So how do you protect yourself? Read More…

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Choosing The Right Development Platform To Use With Your Webhosting

Guest Post on Small Business Website Hosting Platforms – For Your Developer

When choosing a development platform for webhosting the options are normally between open source Linux and proprietary Windows. When making a decision the most important considerations would be cost, functionality and ease of use and requirements that might become necessary in the long term. The open source option would be perfectly usable and might even be preferred by smaller businesses but larger applications might prefer to go with the branded solution. Read More…

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Web Video Hosting Strategy for Small Business: Easy Vs. Control

video hosting, video sharing, small business video hostingVideo Marketing for small business is growing in importance in the media-rich, entertain me culture we now live in.  That much we know.  In order to show your videos on your website, there are a number of things you need to consider for how to serve up your video files, because they tend to get large and load slowly, so using a service in the cloud to host your videos that has mega-capacity and specializing in streaming video is a good idea.  It ultimately comes down to ease of use versus control, with a little bit of quality and user-experience blended in. Read More…

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Operating System Options For Cloud Server Hosting

This post is a guest article for the IT Managers out there.

You can generally choose from a variety of operating systems offered through cloud server hosting services for utilisation on cloud servers. These operating systems can range from Linux distributions such as Gentoo, Ubuntu and Red Hat Enterprise Linux, to OpenSolaris to Microsoft Windows Server to name a few. You may also be able to use any operating system or your own OS for cloud servers hosted by some cloud hosts. Read More…

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Herding Cats with WordPress Plugins

Hurray!  Open Source Software!  We love it!

Really?  I’m not a tech guy nor do I play one on TV, but all the hype about how easy WordPress and other similar stuff makes your life easy is overstated, at best.  My latest escapade into herding cats is trying to manage the umpteen plugins I have running on my site by myself.  Kill me now, but outsourcing is for me. Read More…

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Pampering Your Clients Using Your Client Database

The Internet has radically changed the process companies conduct business in the last decade. Shopping can now be done all hours day and night through the internet. You can now electronically order, deliver and consume products and services in an a snap . Customers take hold of their goods within hours of being ordered. While more and more people switch to online shopping, businesses need to translate the other elements that make up a good buyer experience into the online channel. Live chat, online phones or interactive voice response systems are now the norm.

Unfortunately, if you’re not making use of a client database to connect your clients online, you are undoubtedly lagging behind. Read More…

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Navigating the Confusion of Internet Marketing for Small Business

Marketing a small business over the internet is the Wild, Wild West.  Too many options, too little time, and it all sounds like it will work, right?  Here’s a way to muddle through the confusion and maintain your sanity while seeing results in online marketing strategy. Read More…

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How Small Business Can Capitalize on Google’s Algorithm Change

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.  I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.  This post is for you. Read More…

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Using LinkedIn Polls to Connect with Business

LinkedIn has gone beyond simply being a place for wannabe unemployed dudes to hang out waiting for the next big break.  It’s a way for business professionals to hang out and engage like-minded others and find the people out there who demonstrate expertise in their niches on a daily basis.

Peoples’ opinions make for good content.  If you read my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I mention polls on LinkedIn but didn’t have a lot of detail to go with it.  Here is a bit more on LinkedIn polls and how to use them. Read More…

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