Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

Google Adwords Keyword Tool

Perhaps you’ve heard of Google Adwords, Googles primary pay for placement vehicle on their mother of all search engine returns.  You may have run a campaign or I bet you’ve at least been solicited by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC.

Well, Google offers a free tool to help you select keywords and phrases based upon how much they are searched monthly and how much competition there is from other advertisers.  Its called the Google Adwords Keyword Tool and while it is designed for advertisers, it reveals plenty of clues about search engine optimizing your written content (or video tags) for your page copy and blogs.  Contrary to what many believe, you don’t have to have an Adwords account to use this tool, and here is the link, so bookmark this:

https://adwords.google.com/select/KeywordToolExternal

I could tell you about it, but why don’t I just show you.  Check out this instructional Vlog video:

Uncomfortable Behaviors

When I write I like to write for the people reading.  I’ve seen too much content written for search engine optimization that really stinks to the point of being unreadable, stuffing keywords unnaturally into sentences.  It’s uncomfortable to write this way for me, and perhaps for you, because it just feels weird and you can end up with an article or webpage that seems phoney.  Here are a few tips for getting used to it:

  1. Use the Adwords Tool first and come up with 3-5 keyword (phrases) for your content, using high-traffic, low-competition keywords where possible.  Keep them on a sheet of paper in front of you.
  2. Outline your paragraph or article in light of the phrases you selected for SEO.  It might provide a different slant than you first had or take you down a different direction that you know interests the people out there.
  3. Write your piece sprinkling in the keywords on your paper where they make sense.  Add a check mark every time you use a phrase, and you can use variations of a phrase to not sound too redundant (spot gold, spot gold prices, spot gold pricing, gold prices).
  4. Re-read for sanity and information flow, and edit where necessary.

That’s it!  Get used to that process and it will get easier and easier.

Check into future posts where I will do more Vlog tutorials on Google Trends and other tools that can help you find meaningul topics and words for your intended audience that will make your web page or article marketing content win every time.

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2 Comments

  1. Jeri December 20, 2011 at 3:27 pm #

    Thank you for the succint video. As a teacher I often find tutorial videos not well-planned at all, but yours gave me just the info I needed to start to try to get better at using SEO in my new blog.

    • Karl December 20, 2011 at 8:02 pm #

      Your very welcome Jeri! That is high praise coming from a teacher. You can go on for hours on the Keyword tool. Have a super Holiday Season!

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