How to Start Blogging and Positioning Your Business

business blog, start a blogBlogs have helped virtually unknown companies and individuals establish credibility and even become considered “experts” in their fields.  I recommend “blogging” to all of my small business clients.  First, it provides a platform to discuss topics, ideas, tips, news and interesting tidbits pertaining to your business.  Second, the articles can be linked through e-newsletters and Social Media, providing quality content for both mediums.  Third, implemented correctly, blogging can be a great marketing tool and help establish credibility for you, your employees and your business.  Don’t have a blog? Here are some ways to get started. Read More…

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How to Use Technology to Improve Workforce Management

Workforce Management, Workforce Management technologyOne of the most important areas of running a company regardless of its size is workforce management. You may not have consciously made the decision to undertake this task, but it is almost certain that you have done so without even realizing it! Thanks to the latest in technological advances, it is now easier than ever before to handle this part of your day to day operations. Read More…

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3 Top Small Business Habits to Thrive

business habits for success, success habitsBusinesses don’t run themselves. You have to take measured steps to keep the money flowing into your bank account. You already have a website up and running, all the gadgets and gizmos installed on your site to take payments from customers, and all you need now is something to guarantee your survival in the jungle that is the Internet. Users are getting smarter by the minute. The glitz and glam of social media is starting to wear thin. What you need are habits and strategies that are timeless. Read More…

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5 Ways to Handle Complaining Customers When They’re Wrong

Customer complaints, handling customer complaintsLet’s face it, when it comes to dealing with clients, we all know that customer is king. However, that doesn’t mean that we should compromise when they’re wrong. We should be reasonable in complying with their demands and at the same time, be able to provide them with service and information that is useful to them.

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Why Use a Virtual Office for My Small Business?

virtual office space, virtual office

For most small businesses, watching the monthly finances is a crucial part of staying afloat. Oftentimes, one of the largest expenses that a new company will face each month is the rent on their office lease. If you are operating a small business, it may pay off to examine the other options out there as opposed to leasing traditional space. Today, one of the most popular options for some small businesses is renting a virtual office. Read More…

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Facebook Marketing – 4 Ways to Build Your Business

facebook marketingWe all know that Facebook is the primary social networking site in the world. Is your business capitalizing on its massive potential to market to the world?  Read More…

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Content Marketing 101 for Small Business

You’re building a business foundation with a great product or service and a killer support team.  You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing.  Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now.  It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Tapping Your Sales Network: 5 Myths That Need Busting

sales network, contact network, networking tips, networking mythsAnyone directly or indirectly involved in company sales knows that long-held truth that the bigger your personal network, the more opportunities you’ll get for your company.  The challenge comes when we lose sight of the distinctions about how to effectively tap a personal network, resulting in no additional sales and weakening the network.  So what should you watch out for?  Here are five myths about using your network for sales and how to do it the right way. Read More…

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