Warning: Creating default object from empty value in /home3/kwalinsk/public_html/wp-content/themes/sealight/functions/admin-hooks.php on line 160

How to Get to First Base with the C-Suite

selling to the c-suite

image courtesy birdswatcher.com

How many people in Sales do you know that do not want to reach the decision-maker with their pitch?  The rhetorical answer is…zero, of course.  When it comes to complex sales of technology, consulting, or other high-value yet high-ticket services in a B2B setting, those decision-makers reside within the C-Suite of your target prospect organizations.  CEO, COO, CIO, CMO – depending upon the responsibility domain of whom best benefits from your stuff; your focus is at this level. But as many of you know, cracking the defenses of the executive wash room crowd is no picnic, so just how do you go about even getting to first base, much less make a sale? Read More…

Comments { 0 }