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How to Start Blogging and Positioning Your Business

business blog, start a blogBlogs have helped virtually unknown companies and individuals establish credibility and even become considered “experts” in their fields.  I recommend “blogging” to all of my small business clients.  First, it provides a platform to discuss topics, ideas, tips, news and interesting tidbits pertaining to your business.  Second, the articles can be linked through e-newsletters and Social Media, providing quality content for both mediums.  Third, implemented correctly, blogging can be a great marketing tool and help establish credibility for you, your employees and your business.  Don’t have a blog? Here are some ways to get started. Read More…

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Repurposing Content: Leveraging Your Ideas, Copy & Media to Grow Your Business

Content marketing is one critical way that you can expand your online bulls eye on the Internet through your website and social media properties.  If you’ve kept pace with what Google is looking for, you know that it is fresh, meaningful content to provide the best possible results for information seekers.  If you’ve been blogging or using some other kind of media to bring your content to life, you also know how tough it can be to “create” content from thin air.  Writer’s block doesn’t begin to capture the challenge in an online world where business owners need to be producing more great information several times a week if not daily in order to keep relevant.  Keep reading to learn to leverage the great material you do have and repurpose it through packaging, media formats, and outlets to expand your reach and develop more business leads than ever. Read More…

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Monetizing Your Small Business Blog

This is a guest post to the Smart Blog for Small Business.

Creating and running a blog is not a hard task to accomplish. In addition, driving traffic to your blog is not that difficult either. Blog monetization appears to be the thing that bloggers find difficulty with these days. The intent of this article is to help you find the best ways possible to make money on your blog. Read More…

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Linkbaiting Done the Right Way

This is a guest post on the Smart Blog for Small Business.

Blogs and websites vie for position to gain more search engine traffic. Sites can increase their value to those search engines by building targeted backlinks, which incidentally helps those sites to rank higher on the search results. Linkbaiting is an excellent way to make other sites put up links to you in return for something they want. Doing this is actually easier than it sounds. Linkbaiting can also be applied in a number of different ways that can help you achieve measurable results. Read More…

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How To Approach Creating Your Own Authority Site

This is a guest post on the Smart Blog for Small Business.

Building an authority site has many benefits; the first being you’re taken seriously by your target market. The list of possible benefits is long, indeed, when you are the owner of an authority site in any market. You will need to get a lot of things right, and you have to know exactly what you are engaged in plus have a vision. Read More…

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