Control Your Brand Conversation or Be a Part of It

your online brand, brand hijackThe domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. Read More…

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Grease the Signs: 3 Ways to Prevent Your Company From Being Ripped Off

Small Business can take a lesson from grass roots political operatives in 2012 and take steps to limit the risk that competitors will be eating their lunch by mid-year by literally stealing their lunch.  So how do you stop competitors from copying your good practices and ideas or co-opting them for their own, engaging in corporate theft?  You need to grease the signs. Read More…

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Monitoring Your Online Business Reputation in 3 Easy Ways

In the media driven culture that is modern society, the most important currency your small business can trade on is the equity built by your company business reputation.  Stock prices rise and fall as a result of it, and the media tipping point is reached at alarming speed for either good and bad praise or vitriol about companies worldwide.  The first step to controlling your online business reputation is to be able to monitor what is being said about you, by whom and how often.  If it’s all good, it’s all good friends.  Business worldwide both large and small duel every day using the double-edged, sword of Internet power.  You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem in and of itself. Read More…

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