Monitoring Your Online Business Reputation in 3 Easy Ways

In the media driven culture that is modern society, the most important currency your small business can trade on is the equity built by your company business reputation.  Stock prices rise and fall as a result of it, and the media tipping point is reached at alarming speed for either good and bad praise or vitriol about companies worldwide.  The first step to controlling your online business reputation is to be able to monitor what is being said about you, by whom and how often.  If it’s all good, it’s all good friends.  Business worldwide both large and small duel every day using the double-edged, sword of Internet power.  You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem in and of itself. Read More…

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Customer Complaints Make or Break Your Online Business Reputation

If you’ve got customer complaints, sing “Hallelujah!” because they are telling you how to fix your business model.  The way you handle them will determine in large part your business reputation, and with online chatter harder to control than at any time in human history, your success starts with your customer complaint response.

As my business expands I am re-engaging e-commerce, at least my miniscule version of it, by selling my tapes (now downloads) and books on my website along with standard services to help small businesses.  Years ago this process was more complex, and involved setting up what’s called a merchant account, and to do this you need information from the bank; basic stuff—routing numbers, federal taxpayer ID number, et al.  This is where today’s little tale of woe begins.  Read More…

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