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Committing Nicheocide: 3 Signs It’s Time to Kill Your Niche

business niche suicide, nicheocide, dead business niche

image in part by zirconicusso @freedigitalphotos.net

All good business leaders these days know that developing a market niche is critical to growing deep business development roots.  People want to be served by experts, particularly in the consulting or professional service spaces.  If you haven’t made a mark as a thought leader in your specific slice of the market, you’re breathing competitive tailwinds as you lead from behind, and soon you’ll be choking.  Or so says conventional wisdom.  I’m here to tell you that it’s not a one-size-fits-all world, and there are times when, for your own fiscal health, you need to commit Nicheocide and kill your business niche. Read More…

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Developing Your Market Game Changer

 competitive advantage, unique selling proposition, business uniquenessWhen the world is filled with apples, how can your business become an orange?  In the universe of modern business, getting your name out as a recognizable and trusted expert within your industry is the main task facing CEOs, CMOs, and Vice Presidents of Sales or Business Development.  Standing out in a world of sameness means coming up with a true competitive advantage and exploiting it for the favor of your company.  That’s easier said than done, especially in commoditized markets like IT services or 3rd party Logistics, and is one of the most misunderstood aspects of business strategy today.

But what if you could not only stand alone in your industry, but revolutionize it with new product, process or practice that would change the market and set a new standard that others were forced to mimic in order to survive?  That’s creating your market game changer, and it could change your business and your life in ways you never thought possible. Read More…

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Surviving a Competitive Price War: 5 Best Practices

In the business world, the prices of commodities often change. This usually stems from the unstable market forces as a result of the recent recession slump. The increasing pressure to keep sales high forces business owners to slash their prices in an effort to recoup their losses. This is what instigates price wars.

Price wars generally start as firms are fighting for a larger market share in a declining market. Some firms become so desperate that they initiate aggressive growth strategies. These firms believe that by driving their competitors out of business, they will be able to assert themselves in a dominant position in the market and dictate the prices. In theory, this is one way to get a larger piece of the market pie however, more often than not, they forget to think about how their competitors will respond. There are generally two actions you can take: to respond or to ignore it. The best way to survive a price war is to avoid it; however, there are times when you have to take certain measures to defend your business. So how exactly can you do this? Read More…

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True Competitive Advantage for Professional Service Firms

business competitive advantage, true competitive advantageWhat defines competitive advantage in the marketplace?

That question has a lot of layers to it, but for service providers engaged in high- value professional services like consulting, tax accounting, financial planning and insurance firms, you can boil it down to a few simple answers.

To understand what true competitive advantage for professional service firms is, let’s first take a look at what it isn’t. Read More…

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Small Business Competitive Advantage #37: Get There First

Lot of ways to make your small business competitive and gain and advantage over the other guys duking it out for your customers.  One of the best methods is, when you have an innovation or idea to offer customers, make sure you get there first.  You’ll gain a competitive advantage that will be tough to overcome unless your product is God-awful. Read More…

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