Warning: Creating default object from empty value in /home3/kwalinsk/public_html/wp-content/themes/sealight/functions/admin-hooks.php on line 160

Content Marketing 101 for Small Business

You’re building a business foundation with a great product or service and a killer support team.  You think you’re hitting on all cylinders yet you could be moving full speed ahead without a huge puzzle piece to success: content marketing.  Content Marketing differs from traditional advertising and “telling skills” about products becuase it provides takeaway value now.  It demonstrates your thought leadership in a marketplace that long ago began demanding expertise on the part of the companies it does business with. Read More…

Comments { 0 }

5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

Comments { 0 }

On-Site SEO or Off-Site SEO–What Should Your Business Be Doing to Get Noticed?

The Hatfields ceased battling the McCoys nearly a century ago, King Kong didn’t really mix it up with Godzilla , and the war between on-site and off-site SEO has not left so many bodies in the field that they cannot co-exist.  The truth is, on-site SEO and off-site SEO are forever linked, joined at the hip, and you cannot have one without the other.  However, search engine results this year are pointing to an overall champ in terms of importance and SEO page rank.  Check it out! Read More…

Comments { 0 }

Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

Comments { 0 }

Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

Read More…

Comments { 2 }