Warning: Creating default object from empty value in /home3/kwalinsk/public_html/wp-content/themes/sealight/functions/admin-hooks.php on line 160

Business Lessons from Iraq: the Consequence of Disengaging

business lessons from Iraq

image courtesy of PressTV

As of June 2014, the current situation in Iraq is spiraling out of control.  A new, spin-off terrorist faction called ISIS (Islamic State of Iraq and Syria) is committing atrocities and taking ground in north-central Iraq and moving southward toward Baghdad, changing the short-lived democratic face of the region and creating scenarios and military alliances of convenience that one would have thought implausible two weeks ago.  Although the region has always been unstable (and likely always will be), many analysts concur that the United States’ troop draw down to essentially zero has created a power vacuum, with current Iraqi security forces unable to defend territory and a government in disarray.

Folks, there are business lessons to be learned here. Read More…

Comments { 0 }

Customer Loyalty Comes From Creative Contact

The beautiful thing about the digital revolution is how it has simplified our lives.  We can use the advanced computer technology and online presence to free up more time to spend with our loved ones doing the really important things, right?  NO, WRONG!

Technological advancement has allowed mankind the ability to do more things in less time, and as a result—we want to do even more things lest we fall behind in the rat race.  Keep this in mind as you think of your customers.  These are people whose brains are being filled with more information and choices than at any other time in history.  This presents a problem with focus, attention span, and memory, and that means your business can be forgotten very easily.  It’s not a malicious forgetfulness, it just…is.  Human beings are creatures of deletion, to borrow from Tony Robbins, and they spend their days figuring out what to pay attention to since it’s impossible to focus on every sensory input received.  If you want customer loyalty, you need to increase the times that your business is one of those inputs, and you’ve got to do it creatively and memorably. Read More…

Comments { 0 }

Creating Loyal Customers Free of Charge

Business customer service success really isn’t as hard as we make it out to be.  This week’s post is a little reminder about things we all know and usually forget, and they can be worth millions to your business bottom line.  Read More…

Comments { 0 }