Customer Loyalty Comes From Creative Contact

The beautiful thing about the digital revolution is how it has simplified our lives.  We can use the advanced computer technology and online presence to free up more time to spend with our loved ones doing the really important things, right?  NO, WRONG!

Technological advancement has allowed mankind the ability to do more things in less time, and as a result—we want to do even more things lest we fall behind in the rat race.  Keep this in mind as you think of your customers.  These are people whose brains are being filled with more information and choices than at any other time in history.  This presents a problem with focus, attention span, and memory, and that means your business can be forgotten very easily.  It’s not a malicious forgetfulness, it just…is.  Human beings are creatures of deletion, to borrow from Tony Robbins, and they spend their days figuring out what to pay attention to since it’s impossible to focus on every sensory input received.  If you want customer loyalty, you need to increase the times that your business is one of those inputs, and you’ve got to do it creatively and memorably. Read More…

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