Business Speed Dating: The Right Way to Prospect Using LinkedIn

LinkedIn speed dating, LinkedIn prospecting

image courtesy of Grant Cochrane @freedigitalphotos.net

In my conversations with CEOs about white-collar business development, the topic of LinkedIn will invariably arise, with mixed opinions.  Some top executives tell me that their best salespeople use LinkedIn all the time to seek out and forge new relationships that convert into business.  Others think it is another social media waste of time and energy better spent knocking on doors.  So what is the truth?  Can your sales teams use LinkedIn for effective prospecting, and how? Read More…

Comments { 0 }

Monitoring Your Online Business Reputation in 3 Easy Ways

In the media driven culture that is modern society, the most important currency your small business can trade on is the equity built by your company business reputation.  Stock prices rise and fall as a result of it, and the media tipping point is reached at alarming speed for either good and bad praise or vitriol about companies worldwide.  The first step to controlling your online business reputation is to be able to monitor what is being said about you, by whom and how often.  If it’s all good, it’s all good friends.  Business worldwide both large and small duel every day using the double-edged, sword of Internet power.  You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem in and of itself. Read More…

Comments { 0 }

Business Strategy for Getting Superior Recommendations on LinkedIn

Many small business owners know that word-of-mouth marketing via social media and direct business referrals is extremely powerful to grow their businesses.   For small businesses and individuals in search of career change alike, LinkedIn can be one of your best sources of live recommendations.  You simply have to know the process. Read More…

Comments { 2 }

How Small Business Can Capitalize on Google’s Algorithm Change

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.  I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.  This post is for you. Read More…

Comments { 6 }

Using LinkedIn Polls to Connect with Business

LinkedIn has gone beyond simply being a place for wannabe unemployed dudes to hang out waiting for the next big break.  It’s a way for business professionals to hang out and engage like-minded others and find the people out there who demonstrate expertise in their niches on a daily basis.

Peoples’ opinions make for good content.  If you read my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I mention polls on LinkedIn but didn’t have a lot of detail to go with it.  Here is a bit more on LinkedIn polls and how to use them. Read More…

Comments { 1 }