Developing Your Market Game Changer

 competitive advantage, unique selling proposition, business uniquenessWhen the world is filled with apples, how can your business become an orange?  In the universe of modern business, getting your name out as a recognizable and trusted expert within your industry is the main task facing CEOs, CMOs, and Vice Presidents of Sales or Business Development.  Standing out in a world of sameness means coming up with a true competitive advantage and exploiting it for the favor of your company.  That’s easier said than done, especially in commoditized markets like IT services or 3rd party Logistics, and is one of the most misunderstood aspects of business strategy today.

But what if you could not only stand alone in your industry, but revolutionize it with new product, process or practice that would change the market and set a new standard that others were forced to mimic in order to survive?  That’s creating your market game changer, and it could change your business and your life in ways you never thought possible. Read More…

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