Going Vertical: Discovering Target Markets That You Can Succeed In

Vertical markets, going vertical

image courtesy of Feelart @ freedigitalphotos.net

Business leaders are increasingly trading in their shotguns for laser-sited sniper rifles.  You may think I’m talking about a clever way to circumvent new and anticipated gun legislation, but you would be wrong.  Of course, I am referring to targeting markets; more specifically, generalist businesses bringing a focused attack to targeting customers to generate more, deeper and multi-faceted layers of customer relationships and sales revenue.

But how do you succeed in selecting the right target market, or vertical, and early stage execution without total, break-the-bank reinvention of your company? Read More…

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Committing Nicheocide: 3 Signs It’s Time to Kill Your Niche

business niche suicide, nicheocide, dead business niche

image in part by zirconicusso @freedigitalphotos.net

All good business leaders these days know that developing a market niche is critical to growing deep business development roots.  People want to be served by experts, particularly in the consulting or professional service spaces.  If you haven’t made a mark as a thought leader in your specific slice of the market, you’re breathing competitive tailwinds as you lead from behind, and soon you’ll be choking.  Or so says conventional wisdom.  I’m here to tell you that it’s not a one-size-fits-all world, and there are times when, for your own fiscal health, you need to commit Nicheocide and kill your business niche. Read More…

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Developing Your Market Game Changer

 competitive advantage, unique selling proposition, business uniquenessWhen the world is filled with apples, how can your business become an orange?  In the universe of modern business, getting your name out as a recognizable and trusted expert within your industry is the main task facing CEOs, CMOs, and Vice Presidents of Sales or Business Development.  Standing out in a world of sameness means coming up with a true competitive advantage and exploiting it for the favor of your company.  That’s easier said than done, especially in commoditized markets like IT services or 3rd party Logistics, and is one of the most misunderstood aspects of business strategy today.

But what if you could not only stand alone in your industry, but revolutionize it with new product, process or practice that would change the market and set a new standard that others were forced to mimic in order to survive?  That’s creating your market game changer, and it could change your business and your life in ways you never thought possible. Read More…

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3 Top Small Business Habits to Thrive

business habits for success, success habitsBusinesses don’t run themselves. You have to take measured steps to keep the money flowing into your bank account. You already have a website up and running, all the gadgets and gizmos installed on your site to take payments from customers, and all you need now is something to guarantee your survival in the jungle that is the Internet. Users are getting smarter by the minute. The glitz and glam of social media is starting to wear thin. What you need are habits and strategies that are timeless. Read More…

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Pinpoint Marketing for Entrepreneurs

I bet your entrepreneurial company has come up with the best idea since the iPod, and you’re ready to take your place next to Gates, Jobs and Ellison on the Mount Rushmore of creativity.  Trouble is, your inventive tree will fall in a forest with no one around to hear it without a cleverly organized and astutely managed marketing strategy. Even in today’s fast paced market, nothing moves on its own and coming up with that terrific mouse trap won’t impact the world, your neighborhood, or even generate you any cash if it isn’t successfully promoted in the public domain. Read More…

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Event Planning to Succeed

event planning, event plan, successful event planEver had one of your events fall flat on its face?  Not only is it not any fun, but it is usually costly and can kill your reputation.  No matter the type of your upcoming event, whether it be a business conference, wedding, a trade show or a family birthday party, you must ensure that you plan the event thoroughly, so that it exceeds your expectations.  As Winston Churchill once said, “He who fails to plan, is planning to fail”.  Follow these 5 steps for any event to develop a winning plan. Read More…

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Succeeding at Traditional Marketing: 3 Small Business Best Practices

Guest Post

Many local companies and small businesses have found a great deal of success avoiding traditional advertising and embracing internet marketing and other modern techniques. These methods can allow organizations to find a great deal of success, but it is still important to remember that traditional advertising provides a number of benefits that other strategies cannot hope to achieve. Read More…

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7 Simple SEO Tips for People Like You

The following Guest Post is a nice 7-Step SEO outline for the average small business person…like you.

search engine optimization, SEO, SEO tipsSEO (search engine optimization) is often painted as something that is extremely difficult, with warnings about messing everything up if it’s done wrong. These are scare tactics in many cases – most people are perfectly capable of handling a little SEO on their own. You just need to be smart about what you’re doing and educate yourself before hand. Here are some great SEO tips to help anyone get started with their new campaign. Read More…

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Monetizing Your Small Business Blog

This is a guest post to the Smart Blog for Small Business.

Creating and running a blog is not a hard task to accomplish. In addition, driving traffic to your blog is not that difficult either. Blog monetization appears to be the thing that bloggers find difficulty with these days. The intent of this article is to help you find the best ways possible to make money on your blog. Read More…

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Using LinkedIn Polls to Connect with Business

LinkedIn has gone beyond simply being a place for wannabe unemployed dudes to hang out waiting for the next big break.  It’s a way for business professionals to hang out and engage like-minded others and find the people out there who demonstrate expertise in their niches on a daily basis.

Peoples’ opinions make for good content.  If you read my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I mention polls on LinkedIn but didn’t have a lot of detail to go with it.  Here is a bit more on LinkedIn polls and how to use them. Read More…

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