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Customer Complaints Make or Break Your Online Business Reputation

If you’ve got customer complaints, sing “Hallelujah!” because they are telling you how to fix your business model.  The way you handle them will determine in large part your business reputation, and with online chatter harder to control than at any time in human history, your success starts with your customer complaint response.

As my business expands I am re-engaging e-commerce, at least my miniscule version of it, by selling my tapes (now downloads) and books on my website along with standard services to help small businesses.  Years ago this process was more complex, and involved setting up what’s called a merchant account, and to do this you need information from the bank; basic stuff—routing numbers, federal taxpayer ID number, et al.  This is where today’s little tale of woe begins.  Read More…

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