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Business Speed Dating: The Right Way to Prospect Using LinkedIn

LinkedIn speed dating, LinkedIn prospecting

image courtesy of Grant Cochrane @freedigitalphotos.net

In my conversations with CEOs about white-collar business development, the topic of LinkedIn will invariably arise, with mixed opinions.  Some top executives tell me that their best salespeople use LinkedIn all the time to seek out and forge new relationships that convert into business.  Others think it is another social media waste of time and energy better spent knocking on doors.  So what is the truth?  Can your sales teams use LinkedIn for effective prospecting, and how? Read More…

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