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On-Site SEO or Off-Site SEO–What Should Your Business Be Doing to Get Noticed?

The Hatfields ceased battling the McCoys nearly a century ago, King Kong didn’t really mix it up with Godzilla , and the war between on-site and off-site SEO has not left so many bodies in the field that they cannot co-exist.  The truth is, on-site SEO and off-site SEO are forever linked, joined at the hip, and you cannot have one without the other.  However, search engine results this year are pointing to an overall champ in terms of importance and SEO page rank.  Check it out! Read More…

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Small Business Marketing Strategy: Four Corners of Success

small business marketing strategyYour small business strategy is based squarely on the foundation of your marketing system; and if you don’t have a marketing system and you’re not working on developing one, then you have no small business strategy.  Full stop. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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7 Simple SEO Tips for People Like You

The following Guest Post is a nice 7-Step SEO outline for the average small business person…like you.

search engine optimization, SEO, SEO tipsSEO (search engine optimization) is often painted as something that is extremely difficult, with warnings about messing everything up if it’s done wrong. These are scare tactics in many cases – most people are perfectly capable of handling a little SEO on their own. You just need to be smart about what you’re doing and educate yourself before hand. Here are some great SEO tips to help anyone get started with their new campaign. Read More…

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How To Get Through A Google Algorithm Change

This is a guest post on the Smart Blog for Small Business.

Google has modified their methods and it has a few seo firms scurrying. Web pages most affected were described as as link farms and content farms.  These types of internet sites do nothing but develop website links for adsense online marketers or for Search engine optimization purposes (directories), or provide one way links regardless of the value of the content published. But, the Google shuffle is not only about content and link farms.  Google like everyone else is getting tired of low quality internet sites showing up high in the search engine results pages. Read More…

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Marketing for Search Engines

As more and more people jump online and get comfortable with the ease of plunking down their credit card for purchases, it is becoming apparent that traditional marketing means of direct mail, advertising , and telemarketing just won’t be enough to get your small business over the top.  Changes in the world that Small Business now sees are nothing short of mind-blowing.  If you want to get your business, product or service noticed, you need to be Marketing for Search Engines (SEM) and on board with the Social Media Impact on Business.  Online tools today have changed the game and created  new rules for information exchange and information commerce.   Software as a service applications, better known as SAAS, are bringing everything from Aunt Sadie’s bookkeeping services to your kid’s martial arts training regimen online as part of the mysterious but ever-expanding Cloud.  Your business needs to be visible in the cloud, and marketing for search engines is your primary tactic of being found.

Interview with Ira Wolfe

The final piece of my Skype video interview with Ira Wolfe of Interview with Ira Wolfe of Success Performance Solutions gets into the final 3 C’s of Marketing for Search Engines, including the most important piece of the puzzle—consistency.

The 4 C’s of SEM

As my VBlog guest Ira Wolfe sums it all up, here are the 4 Top Guidelines you need to know about successful Marketing for Search Engines (search engine marketing, SEM): Read More…

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How Social Media Helps Small Business

If you’ve been paying attention to the news, watching movies, or listening to any radio station in 2011 you know that Social Media impact is all the buzz, but how does social media help small business?  Social Media clearly is a phenomenon, and it is demonstrating every day the way Gen X and Gen Y communicate and need to be marketed to.  Whether Twitter, LinkedIn, Facebook or YouTube survive another five years or not is irrelevant and misses the point.  Some form of social discourse where everyone can feel important and be the star of their own little cyber worlds will take their places.  Your small business use of Social Media Marketing is a primary means today of Marketing for Search Engines.

Interview with Ira Wolfe

Part 2 of my  video interview with Ira Wolfe of Success Performance Solutions, tells about the benefits of a solid approach to Marketing for Search Engines, and how making time for SEM and doing it the right way can eliminate cold calling forever for Small Business owners!  And even for time strapped entrepreneurs, there are ways to make this happen for less than alternative sales and marketing approaches. 

Social Media as a Strategy

Facebook started out as a dorm room communication laboratory for some college kids.  Twitter began to please and extend the vanity of celebrities and athletes.  LinkedIn is a meeting place for the white-collar jobless and the recruitment world.  Times they are a changing, folks, and as the CEOs of these sites ante up for their coveted spots on the cover of Time Magazine (online version of course), they aren’t ignoring businesses. Read More…

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Social Media Impact on Business

Not since the industrial revolution overtook the stoic, agrarian lifestyle of the farm economy in the mid-1800s have we witnessed world events converge to totally change the economy.  Changes in the world that Small Business now sees are nothing short of mind-blowing.  If you want to get your product or service noticed, you need to be Marketing for Search Engines (SEM) and on board with the Social Media Impact on Business.  New technologies have led to new tools, resulting in new rules for finding out and sharing information using “The Cloud” of worldwide SAAS (software as a service) applications and databases that change content every second.  So much for Encyclopedia Britannica sitting on your book shelf. 

That’s B O O K  S H E L F, flat board like things protruding from your walls, usually made of wood, that hold physical, hard-bound or paperback—BOOKS.  Just picture a stand beneath your wall mounted flat screen TV with no electronics and you get the picture.  The key question is, just How Does Social Media Help Small Business?

Interview with Ira Wolfe

In my Video Interview with Ira Wolfe of Success Performance Solutions, Ira shared a wagon load of information on the changing face of business, who’s really in control in the marketplace, adopting Social Media as a strategy, and the Holy Grail of the 4 C’s of SEM.  Part 1 of the Skype interview takes a look at the history and changes that have taken place in marketing, including the 180 degree change in control that’s occurred with the coming of Internet choices and the Social Media Impact on Business that has place the power in the hands of the consumer.

Not Your Father’s Business Marketing

Remember the days when large corporations “push-marketed” their wares onto society? 

You can have any Ford Model T you want, as long as it’s black. 

Companies had some ideas, did some vague version of market testing, and unleashed their campaigns upon an unsuspecting public with limited TV, radio and print options.  Read More…

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