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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

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Make Your Content Relevant & Blow Up Your SEO

Adwords Keyword Tool, relevant content, seo writingContent is King

As a small business owner or entrepreneur trying to expand your online target and get noticed, I’m sure you are aware of the importance of new, fresh, recurring content on your website of all types.  When it comes to written content on page copy or blogs and articles, you need to be able to write well, inform and entertain, that’s a given.  That’s for your audience.  But if you can’t write as well for Google and the other search engines to optimize your content for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around.  This post provides an often talked about yet misunderstood tool to help you make your content relevant and explode your SEO online.

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7 Simple SEO Tips for People Like You

The following Guest Post is a nice 7-Step SEO outline for the average small business person…like you.

search engine optimization, SEO, SEO tipsSEO (search engine optimization) is often painted as something that is extremely difficult, with warnings about messing everything up if it’s done wrong. These are scare tactics in many cases – most people are perfectly capable of handling a little SEO on their own. You just need to be smart about what you’re doing and educate yourself before hand. Here are some great SEO tips to help anyone get started with their new campaign. Read More…

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Anchor Text – SEO Rules for Hyperlinking in Your Text

Inserting hyperlinks in web text has become second nature to most of us who write for the web.  We jump to pages in our websites and share stuff trying to get people to our homepage.  Well, just recently I found out I was accidentally missing the boat on SEO based on how I was hyperlinking in articles, author’s boxes and more.  I had violated the cardinal rule number one for Search Engine Optimization from body copy and keyword optimization.  I failed to optimize my anchor text for SEO.  I felt like an idiot, but no worries, it is completely correctable going forward.  Here’s how to make sure you don’t make the same mistake. Read More…

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Getting Your Website Indexed Quickly

This is a guest post on the Smart Blog for Small Business.

Getting free, high quality traffic to your site is very valuable as every webmaster knows. Even though there are tons of methods to get exposure to your website or blog, nothing comes close to the kind of traffic you can generate from search engines like Google. If you get ranked for the right keywords you can expect thousands of visitors to your every day. Before you start working on getting your site ranked, you first need to get them indexed with the search engines. Here are some steps to help you get your site noticed and indexed by the search engines. Read More…

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Correctly Using Social Bookmarking Sites to Get Traffic

This is a guest post on the Smart Blog for Small Business.

Social bookmarking has turned out to be perhaps the most effective method for sending very targeted traffic to our blogs and websites. It’s only been a year or two since the web started to become more social and the effects of this change have been quite massive. If you have a blog or a website that you would like people to notice, social bookmarking can be a big help with that. Many webmasters and bloggers have taken advantage of this new way of getting the name out about their sites, and getting targeted exposure at no cost. But how do you make the most out of social bookmarking and actually get good results? Read More…

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