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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Digital Product Marketing: 5 More Strategies to Promote Internet Sales

Part 2 of a 2 part series

digital product marketing, ebook promotionIn part 1 I provided some of the requirements to promoting a digital product online. If you didn’t take those steps, revisit Promoting Your Digital Products: 5 Best Practices for Content Creators to benefit from low or no-cost methods of getting your product visible. Now that the fundamentals are out of the way, here are 5 more techniques to not only get seen, but convert prospects to revenue. Read More…

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Promoting Your Digital Products: 5 Best Practices for Content Creators

Part 1 of a 2 part series

digital product promotion, digital content marketingThe realm of cheaper and cheaper software, hardware and computing memory has given hundreds of millions of people the potential to write and self-publish books, produce videos, music and spoken word audio. If you have anything at all to say, there is a good chance that you can manage to get it down in a tangible enough layout to sell, and if it is good content, there is a market for it. But what are successful ways to steer customers with open wallets to it with the billions of competing digital products out there? This two-part series will present you 10 methods to get the word out and the revenue in. Read More…

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Leveraging Social Media Posts with Ping

Social Media has taken off and there is no looking back.  The big boys are Facebook, Youtube, Twitter and for business professionals, LinkedIn.  Just 3 years ago MySpace was huge but in the world of Social Media, today’s star is tomorrow’s niche site when the next big thing comes along.  I happen to use the big 3 of Facebook, along with a business page, Twitter and LinkedIn, and that is enough for me to keep up with.  I wish there was a way to do this easy and save myself hours of time each week…Hmmmm…. Read More…

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Using LinkedIn Polls to Connect with Business

LinkedIn has gone beyond simply being a place for wannabe unemployed dudes to hang out waiting for the next big break.  It’s a way for business professionals to hang out and engage like-minded others and find the people out there who demonstrate expertise in their niches on a daily basis.

Peoples’ opinions make for good content.  If you read my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I mention polls on LinkedIn but didn’t have a lot of detail to go with it.  Here is a bit more on LinkedIn polls and how to use them. Read More…

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How To Get Through A Google Algorithm Change

This is a guest post on the Smart Blog for Small Business.

Google has modified their methods and it has a few seo firms scurrying. Web pages most affected were described as as link farms and content farms.  These types of internet sites do nothing but develop website links for adsense online marketers or for Search engine optimization purposes (directories), or provide one way links regardless of the value of the content published. But, the Google shuffle is not only about content and link farms.  Google like everyone else is getting tired of low quality internet sites showing up high in the search engine results pages. Read More…

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Non-Traditional Traditional Marketing: Word of Mouth and Social Media Tips

Why Traditional Marketing Fails

Billions are spent each year on marketing campaigns that end up leaving the clients who finance it dissatisfied or, worse yet, broke.  A ton of time and resources are spent on pointless brand awareness (this is not saying that all brand awareness is pointless) that doesn’t connect to buying habits of the public, humor for humor’s sake, and even targeting too large an audience and diluting the efforts.  We’ve all heard stories of startups who spent millions on Super Bowl TV spots that got a good laugh and initial buzz, but didn’t provide sustainable revenues to support the eventual Chapter 11 superstar.  Good marketing today is non-traditional marketing, with steps to measure marketing agencies and partners, leverage and create word of mouth marketing opportunities, and tapping traditional tactics as well as the new social media marketing of Facebook, Twitter, LinkedIn and others.

Interview with Adair Witmer of The “W” Partners

I interviewed Adair Witmer of The “W” Partners on non-traditional marketing approaches, including social media marketing, word of mouth marketing, and ways to measure marketing effectiveness when choosing a marketing agency.  The “W” Partners uses the same virtual approach to talent delivery as Smart Company Growth, making use of best-of-breed vertical market or horizontal functional specialists.

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Social Media Impact on Business

Not since the industrial revolution overtook the stoic, agrarian lifestyle of the farm economy in the mid-1800s have we witnessed world events converge to totally change the economy.  Changes in the world that Small Business now sees are nothing short of mind-blowing.  If you want to get your product or service noticed, you need to be Marketing for Search Engines (SEM) and on board with the Social Media Impact on Business.  New technologies have led to new tools, resulting in new rules for finding out and sharing information using “The Cloud” of worldwide SAAS (software as a service) applications and databases that change content every second.  So much for Encyclopedia Britannica sitting on your book shelf. 

That’s B O O K  S H E L F, flat board like things protruding from your walls, usually made of wood, that hold physical, hard-bound or paperback—BOOKS.  Just picture a stand beneath your wall mounted flat screen TV with no electronics and you get the picture.  The key question is, just How Does Social Media Help Small Business?

Interview with Ira Wolfe

In my Video Interview with Ira Wolfe of Success Performance Solutions, Ira shared a wagon load of information on the changing face of business, who’s really in control in the marketplace, adopting Social Media as a strategy, and the Holy Grail of the 4 C’s of SEM.  Part 1 of the Skype interview takes a look at the history and changes that have taken place in marketing, including the 180 degree change in control that’s occurred with the coming of Internet choices and the Social Media Impact on Business that has place the power in the hands of the consumer.

Not Your Father’s Business Marketing

Remember the days when large corporations “push-marketed” their wares onto society? 

You can have any Ford Model T you want, as long as it’s black. 

Companies had some ideas, did some vague version of market testing, and unleashed their campaigns upon an unsuspecting public with limited TV, radio and print options.  Read More…

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