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The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Marketing for Search Engines

As more and more people jump online and get comfortable with the ease of plunking down their credit card for purchases, it is becoming apparent that traditional marketing means of direct mail, advertising , and telemarketing just won’t be enough to get your small business over the top.  Changes in the world that Small Business now sees are nothing short of mind-blowing.  If you want to get your business, product or service noticed, you need to be Marketing for Search Engines (SEM) and on board with the Social Media Impact on Business.  Online tools today have changed the game and created  new rules for information exchange and information commerce.   Software as a service applications, better known as SAAS, are bringing everything from Aunt Sadie’s bookkeeping services to your kid’s martial arts training regimen online as part of the mysterious but ever-expanding Cloud.  Your business needs to be visible in the cloud, and marketing for search engines is your primary tactic of being found.

Interview with Ira Wolfe

The final piece of my Skype video interview with Ira Wolfe of Interview with Ira Wolfe of Success Performance Solutions gets into the final 3 C’s of Marketing for Search Engines, including the most important piece of the puzzle—consistency.

The 4 C’s of SEM

As my VBlog guest Ira Wolfe sums it all up, here are the 4 Top Guidelines you need to know about successful Marketing for Search Engines (search engine marketing, SEM): Read More…

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