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The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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What is a Link Penalty and What Can I do About it?

google link penalty, link penaltiesIf you’re website rankings have fallen recently and can’t get up, you may have been hit by a Google link penalty.  The dreaded link penalty can kill your SEO (search engine optimization) efforts and money spent.  Take comfort friends, there are ways to root out and eliminate links that are hurting you online. Read More…

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5 Content Marketing Tools for Small Business Victory

Content marketing is a hot small business strategy.  Give value to get value, as in visits to your pages.  As per the B2B Content Marketing report by the Content Marketing Institute, 90 percent of online marketers use this idea, while most of the others are planning to take the plunge.  Developing quality content for marketing purposes remains a challenge for most of the marketers. Read More…

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Target Your Content to Target Your Market

targeted content, king content, social contentBeing found by your target market is perhaps the biggest advantage of social media, the fact that one can get access to a huge market of billions only adds to its power. But, the very same thing, ‘numbers’ create one of the biggest social media challenges—unless you create the right kind of content, it can easily get lost, taking all your efforts and investment with it! Read More…

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Link Popularity: 5 Top Tools to Assess How Good You Are

The business of search engine optimization happens to be tough. However, there are several survival kits, which can help you in playing safe in this tough world. Link building is considered as the most important element of SEO. It deals with linking two or more sites together simply to attract good amount of traffic and make the site popular among the target audience. If you know how to use these tools, you could end up getting some of the best outcomes for your website through good organic search rankings. In order to carry out this task effectively, you have several good online tools, which can help you in carrying out this task along with giving you the popularity of these sites. Read More…

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Small Business SEO: 4 Steps to Avoid the Black Hat Label

blackhat SEO tactics, stop blackhat SEOEntrepreneurs and business owners with a limited budget and limited patience for results can find themselves in a real pickle.  If you ever priced Search Engine Optimization (SEO) services then you know that the investment required runs the gamut from a few hundred bucks to thousands per month.  Genuine SEO takes patience, and Google is intelligent enough to seek and destroy, so to speak, tactics like abnormal link building (thousands of links per day, for instance) and either punish you with the G-slap for it and maybe even ban your site entirely from search results. Read More…

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Make Your Homepage Pop: 8 Steps to Lowering Bounce Rate and Increasing Conversions

Everyone who has a business website wants to dominate the Google rankings and get to number one, at least above the fold during search returns.  Fantastic!  They buy Adwords to drive traffic fast for a few bucks (sometimes more than a few) and get the analytics humming.

Problem:  Then people come to a weak homepage and bounce off in a few seconds.  No conversions, no money, you lose.

Small Business SEO is great to talk about, but not as easy to do to generate the results you want, and that either means inbound inquiries that you can now develop (think consulting here) or buyers that deliver cash in exchange for what you’re selling.  We call those conversions. Read More…

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Repurposing Content: Leveraging Your Ideas, Copy & Media to Grow Your Business

Content marketing is one critical way that you can expand your online bulls eye on the Internet through your website and social media properties.  If you’ve kept pace with what Google is looking for, you know that it is fresh, meaningful content to provide the best possible results for information seekers.  If you’ve been blogging or using some other kind of media to bring your content to life, you also know how tough it can be to “create” content from thin air.  Writer’s block doesn’t begin to capture the challenge in an online world where business owners need to be producing more great information several times a week if not daily in order to keep relevant.  Keep reading to learn to leverage the great material you do have and repurpose it through packaging, media formats, and outlets to expand your reach and develop more business leads than ever. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Expert Positioning with Kick-Butt Content: The 6-Step System

written content, content marketingBusiness is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company.  What are you doing to get noticed by meeting planners, industry leaders and your clients?  Making tons of cold calls and broadcasting FAXes all over the world?  Buying email lists to total strangers?  Puhleeze!  The secret word is positioning.  I consult 90% of the time and only speak 10% of the time for my daily bread, so I have no time to cold call and plead with meeting planners or worse, total strangers from a call sheet.  I position myself as a subject-matter expert through articles and blog posts that I write to create business opportunities coming at me, and so can you.

Follow this 6-Step System to expert positioning with words: Read More…

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