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Video Marketing–Sizzle or Steak? Depends on the Video Type

video marketing, video content, video length, video qualityIf you’ve been reading my posts on web video and video marketing, you know that there are a lot of factors to consider when using video to promote your website, social media profile, and services at large.  You may have read this post on The Elite 8 about the best types of video promotion for small business.  This post will quickly take a look at the key things relative to video technical quality, video content and video length you need to know. Read More…

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Content Creation for Small Business Web Video

web video content, small business video, video content creationWe small business owners by now have come to realize the power of web video to promote their business and establish higher Google Page Rank (PR) and positioning.  Yet we don’t want to carelessly put trashy videos on our websites, our social media profiles, or our video sites.  Bad video won’t continue to rank high or help your site as much as it could if people are watching it and taking action on it.  This article will cover two main categories of small business video– Promotional and Instructional,  and the kinds of things you want to cover in your content creation for videos, or any other media you are using to communicate with the world. Get your small business videos up, get them watched, and get them producing results! Read More…

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