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Leveraging Social Media Posts with Ping

Social Media has taken off and there is no looking back.  The big boys are Facebook, Youtube, Twitter and for business professionals, LinkedIn.  Just 3 years ago MySpace was huge but in the world of Social Media, today’s star is tomorrow’s niche site when the next big thing comes along.  I happen to use the big 3 of Facebook, along with a business page, Twitter and LinkedIn, and that is enough for me to keep up with.  I wish there was a way to do this easy and save myself hours of time each week…Hmmmm…. Read More…

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LinkedIn Profile Optimization Tip: Showcasing Website Links

If you’ve picked up my Free eBook on profile optimization for LinkedIn, you know there are a ton of things you can do to up your findability in LinkedIn.  The blue box that comes up when first viewing a profile is highlighted for a reason.  It’s designed to provide a snapshot of the person you’re looking at.  You likely already know how important status updates are to show LIFE and MOTION in your career as an interesting person, and you may have learned the tricks on your Current and Past job titles as well.  This post is specific to the website links that LinkedIn allows you to put on your profile. Read More…

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Using LinkedIn Polls to Connect with Business

LinkedIn has gone beyond simply being a place for wannabe unemployed dudes to hang out waiting for the next big break.  It’s a way for business professionals to hang out and engage like-minded others and find the people out there who demonstrate expertise in their niches on a daily basis.

Peoples’ opinions make for good content.  If you read my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I mention polls on LinkedIn but didn’t have a lot of detail to go with it.  Here is a bit more on LinkedIn polls and how to use them. Read More…

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How Social Media Helps Small Business

If you’ve been paying attention to the news, watching movies, or listening to any radio station in 2011 you know that Social Media impact is all the buzz, but how does social media help small business?  Social Media clearly is a phenomenon, and it is demonstrating every day the way Gen X and Gen Y communicate and need to be marketed to.  Whether Twitter, LinkedIn, Facebook or YouTube survive another five years or not is irrelevant and misses the point.  Some form of social discourse where everyone can feel important and be the star of their own little cyber worlds will take their places.  Your small business use of Social Media Marketing is a primary means today of Marketing for Search Engines.

Interview with Ira Wolfe

Part 2 of my  video interview with Ira Wolfe of Success Performance Solutions, tells about the benefits of a solid approach to Marketing for Search Engines, and how making time for SEM and doing it the right way can eliminate cold calling forever for Small Business owners!  And even for time strapped entrepreneurs, there are ways to make this happen for less than alternative sales and marketing approaches. 

Social Media as a Strategy

Facebook started out as a dorm room communication laboratory for some college kids.  Twitter began to please and extend the vanity of celebrities and athletes.  LinkedIn is a meeting place for the white-collar jobless and the recruitment world.  Times they are a changing, folks, and as the CEOs of these sites ante up for their coveted spots on the cover of Time Magazine (online version of course), they aren’t ignoring businesses. Read More…

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