The Google+ Lowdown: How Small Businesses Can Utilize Google+

Google plus, Google+, Google+ for small businessThough Google+ still seems like it’s relatively new to the world of social media, the platform has been active since 2011 and has over 500 million users. Those numbers seem relatively miniscule in comparison to it’s big brother brethren like Twitter, Facebook, or even Instagram for that matter, but Google+ seems to be not only increasing its number of users, but is becoming a hub for small business owners to connect and interact with the market around them. Read More…

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Facebook Marketing – 4 Ways to Build Your Business

facebook marketingWe all know that Facebook is the primary social networking site in the world. Is your business capitalizing on its massive potential to market to the world?  Read More…

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Social Customer Service: 5 Tips to Get in the Game

social media customer service, social customer servicePreviously viewed exclusively as a marketing tool, social media is quickly emerging as a popular channel for customer service. Whether you know it or not, instant-gratification obsessed customers have likely already contacted you for support via Twitter, Facebook and other platforms. The question is what do you risk by not responding?  Read More…

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Pinpoint Marketing for Entrepreneurs

I bet your entrepreneurial company has come up with the best idea since the iPod, and you’re ready to take your place next to Gates, Jobs and Ellison on the Mount Rushmore of creativity.  Trouble is, your inventive tree will fall in a forest with no one around to hear it without a cleverly organized and astutely managed marketing strategy. Even in today’s fast paced market, nothing moves on its own and coming up with that terrific mouse trap won’t impact the world, your neighborhood, or even generate you any cash if it isn’t successfully promoted in the public domain. Read More…

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Control Your Brand Conversation or Be a Part of It

your online brand, brand hijackThe domain of brand communication has changed significantly over the years. Customers have truly emerged as the ones who wield influence more than what advertising can do for organizations. It is no longer possible for organizations to cover up the low points of a product with media blitzkreig. Even online reputation management methodologies fail if people choose to voice their opinion against a product and such content subsequently goes viral over the internet. Read More…

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Social Bookmarking Technology: Guerrilla Social Media for Small Business

social bookmarking, pinterest, reddit, digg, delicious, stumble uponMobile apps and social media are the two terms dominating the landscape of digital marketing these days .  Social media advertising as measured by dollars spent is growing by leaps and bounds while other forms of marketing are seeing less and less greenbacks.  We all know Facebook, Twitter, and LinkedIn are the big men on the social media campus, but what are the up and coming tools that, in a very splintered way, will be a big part of 2012? Read More…

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Promoting Your Digital Products: 5 Best Practices for Content Creators

Part 1 of a 2 part series

digital product promotion, digital content marketingThe realm of cheaper and cheaper software, hardware and computing memory has given hundreds of millions of people the potential to write and self-publish books, produce videos, music and spoken word audio. If you have anything at all to say, there is a good chance that you can manage to get it down in a tangible enough layout to sell, and if it is good content, there is a market for it. But what are successful ways to steer customers with open wallets to it with the billions of competing digital products out there? This two-part series will present you 10 methods to get the word out and the revenue in. Read More…

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Small Business SEO: Get Local and Get Good

Google Maps, Local SEO, SEOHardly has there been a more tired and often less understood term than Search Engine Optimization, or SEO. Plenty (I am not kidding) of contractors are in front of their Computers across the planet with the shingle out that says “SEO Specialist”. And guess what? Some of them are legitimate. If you’re a business owner with a site on the Internet, unless this is your pursuit, SEO experts are likely better than you at enhancing your site. But how do you find a person who will matter for your business? Read More…

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Navigating the Confusion of Internet Marketing for Small Business

Marketing a small business over the internet is the Wild, Wild West.  Too many options, too little time, and it all sounds like it will work, right?  Here’s a way to muddle through the confusion and maintain your sanity while seeing results in online marketing strategy. Read More…

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How to Build a Result Oriented Social Media Marketing Plan

This is a guest post on the Smart Blog for Small Business.

Social media is sweeping the web like never before; just a few years ago it was the beginning of the social web and now you see everything going in the same direction. This is happening mainly because Internet users are looking out to create their online experience more real, more authentic. The internet was initially meant for anonymous virtual interaction, but it is slowly but surely developing a clear identity. Internet marketers should be celebrating because this means they have another channel through which they can promote their products and services. Read More…

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