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How to Start Blogging and Positioning Your Business

business blog, start a blogBlogs have helped virtually unknown companies and individuals establish credibility and even become considered “experts” in their fields.  I recommend “blogging” to all of my small business clients.  First, it provides a platform to discuss topics, ideas, tips, news and interesting tidbits pertaining to your business.  Second, the articles can be linked through e-newsletters and Social Media, providing quality content for both mediums.  Third, implemented correctly, blogging can be a great marketing tool and help establish credibility for you, your employees and your business.  Don’t have a blog? Here are some ways to get started. Read More…

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Herding Cats with WordPress Plugins

Hurray!  Open Source Software!  We love it!

Really?  I’m not a tech guy nor do I play one on TV, but all the hype about how easy WordPress and other similar stuff makes your life easy is overstated, at best.  My latest escapade into herding cats is trying to manage the umpteen plugins I have running on my site by myself.  Kill me now, but outsourcing is for me. Read More…

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