Part 2 of a 2 part series
In part 1 I provided some of the requirements to promoting a digital product online. If you didn’t take those steps, revisit Promoting Your Digital Products: 5 Best Practices for Content Creators to benefit from low or no-cost methods of getting your product visible. Now that the fundamentals are out of the way, here are 5 more techniques to not only get seen, but convert prospects to revenue.
1) Samples & Evaluations
Find outlets for articles you can compose to provide data while stealthily marketing the eBook. You can use article farms like Ezine Articles or Articles Base, but you can also search Technorati for related weblogs online to your subject that have loads of traffic and accept submitted content from authors. Your submissions may contain text hyperlinks or an author’s box that links to your eBook landing page (s). You have a couple of techniques here:
a) Submit articles that are no-cost chapters from the book. Never give away the whole book, but a strong chapter that provides value and teases the reader for more.
b) Write a review about your eBook using an author alias, so it isn’t you reviewing your own work in the view of the online world. You can find 3rd party evaluators for your book by Google searching or visiting gig-oriented sites like Fiverr.com.
2) Buy Traffic Directly
Using Google Adwords or another online ad forum, advertise your eBook within your allowable daily budget to guide people to your landing page. Facebook Ads, for example, can be very targeted based upon properties of the members in their data source, segmented by age, region, language and interests. Now your ad is only presented to those who fit the requirements, enhancing the chances that any site visitors are really potential customer for your eBook and not simply money-wasting curiosity seekers.
3) Joint Venture Alliances
If you don’t currently have a large subscriber list, it will take a while before you have any scale to make any headway with email promotion. That’s all right. Take advantage of business publications (start with the ones you read) that complement your subject to use their already sizable circulation.
Contact the publisher or author and provide a commission for the favor of that person or organization to promote and provide an ad about your eBook. Discover how big the list is. You can lease the list as well, but may be able to get free access to it using the commission strategy. Don’t be pennywise; give the list operator 50-75 %. It’s a digital book! Your cost of delivery, once composed and online, is zero.
4) The Amazon Marketplace
Exploit the ridiculous amount of traffic that Amazon.com has of folks interested in reading books and register as an author. Amazon has a detailed policy for getting your eBooks on the web and priced on their website, and for this approach you don’t even have to manage the ecommerce. They do. As an Amazon.com partner, you can list your eBook along with any others you are interested in on your website and earn commissions when your eBook is clicked through and purchased.
5) Affiliate Marketing
Just like the JV illustration above, offer your book with similar commissions to partners who can sell it on their own web pages. Google search “affiliate marketplaces” or simply go to Clickbank, the biggest affiliate marketplace for electronically downloadable products, and follow their set-up process to get your eBook listed and available for internet marketers, most of whom you will never meet. Make the sales commissions attractive to get affiliates that will get results. To use this strategy like a pro, you ‘ll need to produce several static and/or dynamic banner ads in standard sizes that your affiliate partners can download and use on their sites to market your eBook.